American Hartford Gold vs Goldco:Which is more popular in the United States?
In September 2026, American Hartford Gold had more branded searches than Goldco among gold IRA companies in the United States. American Hartford Gold had about 5,400 branded searches, while Goldco had 2,900. American Hartford Gold made up 32.9% of all gold IRA company searches we track, and Goldco accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Goldco appeared in three of the five answers and American Hartford Gold in two. Goldco was mentioned before American Hartford Gold in two out of three answers that named either.
Who do people search for more?
American Hartford Gold, about 86% more searches than Goldco
Who does AI mention more?
Goldco, mentioned in 3 of 5 answers, American Hartford Gold in 2
Who does AI recommend more?
Goldco, named ahead of American Hartford Gold in 2 of 3 answers
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Top gold IRA companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Goldco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. American Hartford Gold was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldco was listed before American Hartford Gold in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Goldco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- American Hartford Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about gold IRA companies
5 answers
Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is American Hartford Gold or Goldco more popular in search?
This chart shows how often people search Google for American Hartford Gold and Goldco by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.
Share of searches by month for American Hartford Gold, Goldco. The figures are in the table below the chart.
View monthly share of searches table
| Month | American Hartford Gold | Goldco |
|---|---|---|
| Nov 2025 | 26.8% | 17.9% |
| Dec 2025 | 25.2% | 20.5% |
| Jan 2026 | 24.5% | 20% |
| Feb 2026 | 27.9% | 18.6% |
| Mar 2026 | 27.9% | 18.6% |
| Apr 2026 | 25.5% | 17% |
| May 2026 | 31.3% | 17.1% |
| Jun 2026 | 29.3% | 19.6% |
| Jul 2026 | 32.3% | 17.4% |
| Aug 2026 | 29.8% | 19.9% |
| Sep 2026 | 32.9% | 17.7% |
| Oct 2026 | — | — |
How has branded search for American Hartford Gold and Goldco changed in the United States over the last 12 months?
3 findings
- American Hartford Gold was ahead of Goldco in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, American Hartford Gold’s share of searches among gold IRA companies in the United States moved from 26.8% to 32.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending September 2026, Goldco’s share of searches among gold IRA companies in the United States moved from 17.9% to 17.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for United States gold IRA companies in September 2026?
2 changes
In September 2026, American Hartford Gold gained share of searches among gold IRA companies in the United States, from 29.8% to 32.9%.
In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
How are American Hartford Gold’s and Goldco’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Hartford Gold’s and Goldco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Hartford Gold
1 branded search term
- american hartford gold
Goldco
1 branded search term
- goldco
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