Brandwave

How popular isSwarovski?

In September 2026, people searched for Swarovski by name about 8,100 times in the United States, a 63.5% decrease from the previous year. These searches made up 0.24% of all United States jewelry brand searches, placing Swarovski 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about jewelry brands, Swarovski appeared in one of the three answers and was the seventh most recommended of the 15.

Search and AI answers in September 2026

Swarovski is the 15th most searched of 15 competitors and the seventh most recommended in AI answers.

  1. Kendra ScottShare of searches 24.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. James AveryShare of searches 20.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. David YurmanShare of searches 13.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  4. PandoraShare of searches 13.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 11th
  5. SwarovskiShare of searches 0.24%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

+10 more

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Swarovski was mentioned in one out of three: in one of the three ChatGPT answers. Swarovski is the seventh most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. Ana Luisa10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Swarovski1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which jewelry brands compete with Swarovski?

Swarovski against jewelry brands in the United States, by month

Share of searches by month for Kendra Scott, James Avery, David Yurman, Pandora, Evry Jewels, Gorjana, Mejuri, Alex and Ani, Swarovski. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

  1. 1.Kendra Scott

    24.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.James Avery

    20.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.David Yurman

    13.6%

    Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Pandora

    13.6%

    Moved from 3rd to 4th. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  5. 5.Evry Jewels

    7.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Gorjana

    7.4%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Mejuri

    6.1%

    Held 7th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.

  8. 8.Alex and Ani

    2.7%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Ana Luisa

    1%

    Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Monica Vinader

    0.67%

    Moved from 12th to 10th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Tiffany & Co.

    0.67%

    Held 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  12. 12.Cartier

    0.45%

    Moved from 10th to 12th. 14.8K estimated branded searches, -45.4% vs prior month. Share -0.3 points.

  13. 13.Catbird

    0.45%

    Held 13th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  14. 14.Quince

    0.37%

    Moved from 15th to 14th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  15. 15.Swarovski

    0.24%

    Moved from 14th to 15th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.3 points.

Tiffany & Co. sells other things too, so only its searches that name this product count here, like “tiffany jewelry”.

Compare popularity between Swarovski and its closest rivals

Every comparison with Swarovski

14 comparisons

How has branded search demand for Swarovski changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Swarovski in the United States fell from 22.2K to 8.1K.
  • Across the 12 months ending September 2026, Swarovski fell from 13th to 15th among jewelry brands in the United States.

How did search popularity change for United States jewelry brands in September 2026?

6 changes

  1. In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.

  2. In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.

  3. In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.

  4. In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.

  5. In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.

  6. Evry Jewels’ share of searches among jewelry brands in the United States has gained ground for 3 months in a row, from 6.1% to 7.4% in September 2026.

How are Swarovski’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swarovski jewelry

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How the Brand Demand Index is measured

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