Brandwave

Catbird vs Swarovski:Which is more popular?

In September 2026, Catbird had more branded searches than Swarovski among jewelry brands in the United States. Catbird had about 14,800 branded searches, while Swarovski had 8,100. Catbird made up 0.45% of all jewelry brand searches we track, and Swarovski accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Catbird appeared in all three answers and Swarovski in one. Catbird was mentioned before Swarovski in two out of three answers.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Catbird, about 83% more searches than Swarovski

Catbird 14.8K searchesSwarovski 8.1K searches

Who does AI mention more?

Catbird, mentioned in every answer we collected

Catbird in 3 of 3Swarovski in 1 of 3

Who does AI recommend more?

Catbird, named ahead of Swarovski in 2 of 3 answers

Catbird first in 2Swarovski first in 1

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Catbird appeared in all three answers. Swarovski was mentioned in one out of three: in one of the three ChatGPT answers. Catbird was listed before Swarovski in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. Ana Luisa10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Swarovski1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Catbird or Swarovski more popular in search?

This chart shows how often people search Google for Catbird and Swarovski by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Catbird and Swarovski among jewelry brands in the United States, by month

Share of searches by month for Catbird, Swarovski. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the Catbird and Swarovski comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Catbird took it in November 2025, Swarovski took it in June 2026, Catbird took it in September 2026.
  • Across the 12 months ending September 2026, Catbird’s share of searches among jewelry brands in the United States moved from 0.47% to 0.45%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Swarovski’s share of searches among jewelry brands in the United States moved from 0.58% to 0.24%, and its estimated monthly branded searches moved from 22.2K to 8.1K.

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, Swarovski fell from 14th to 15th among jewelry brands in the United States.

  2. Estimated monthly branded searches for Catbird in the United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Catbird’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Catbird

1 branded search term

  • catbird jewelry

Swarovski

1 branded search term

  • swarovski jewelry

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

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