Jewelry brands in the United States:Which are most popular?

Name: Jewelry brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kendra Scott was the most searched jewelry brand in the United States, accounting for 24.9% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Mejuri and Catbird showed up in every answer. Mejuri was recommended most often, coming first in one out of three responses.

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Top jewelry brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Mejuri and Catbird appeared every time. Mejuri was recommended most often, coming first in one out of three answers. Quince was second, and Catbird was third. Kendra Scott, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Mejuri	Named in 3 of 3 ChatGPT answers	3 of 3
Catbird	Named in 3 of 3 ChatGPT answers	3 of 3
David Yurman	Named in 2 of 3 ChatGPT answers	2 of 3
Pandora	Named in 2 of 3 ChatGPT answers	2 of 3
Cartier	Named in 2 of 3 ChatGPT answers	2 of 3
Quince	Named in 2 of 3 ChatGPT answers	2 of 3
Gorjana	Named in 1 of 3 ChatGPT answers	1 of 3
Ana Luisa	Named in 1 of 3 ChatGPT answers	1 of 3
Monica Vinader	Named in 1 of 3 ChatGPT answers	1 of 3
Tiffany & Co.	Named in 1 of 3 ChatGPT answers	1 of 3
Swarovski	Named in 1 of 3 ChatGPT answers	1 of 3
Kendra Scott	Named in 0 of 3 ChatGPT answers	0 of 3
James Avery	Named in 0 of 3 ChatGPT answers	0 of 3
Evry Jewels	Named in 0 of 3 ChatGPT answers	0 of 3
Alex and Ani	Named in 0 of 3 ChatGPT answers	0 of 3

Mejuri3 of 3Named in 3 of 3 ChatGPT answers
Catbird3 of 3Named in 3 of 3 ChatGPT answers
David Yurman2 of 3Named in 2 of 3 ChatGPT answers
Pandora2 of 3Named in 2 of 3 ChatGPT answers
Cartier2 of 3Named in 2 of 3 ChatGPT answers
Quince2 of 3Named in 2 of 3 ChatGPT answers
Gorjana1 of 3Named in 1 of 3 ChatGPT answers
Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers
Swarovski1 of 3Named in 1 of 3 ChatGPT answers
Kendra Scott0 of 3Named in 0 of 3 ChatGPT answers
James Avery0 of 3Named in 0 of 3 ChatGPT answers
Evry Jewels0 of 3Named in 0 of 3 ChatGPT answers
Alex and Ani0 of 3Named in 0 of 3 ChatGPT answers

See every answer about jewelry brands

3 answers

Asked ChatGPT
“Which jewelry brands are worth buying?”
1. 1Mejuri
2. 2Catbird
3. 3Quince
4. 4Monica Vinader
5. 5David Yurman
6. 6Cartier
7. 7Pandora
Asked ChatGPT
“What are the best jewelry brands?”
1. 1Cartier
2. 2Tiffany & Co.
3. 3Mejuri
4. 4Swarovski
5. 5Gorjana
6. 6Ana Luisa
7. 7David Yurman
8. 8Catbird
9. 9Pandora
Asked ChatGPT
“What are the best gold jewelry brands that won’t tarnish?”
1. 1Quince
2. 2Mejuri
3. 3Catbird
Searched Google, AI Overview
“jewelry”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gold jewelry”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which jewelry brands do people search for most?

This chart shows how often people search Google for each jewelry brand by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Share of searches among jewelry brands in the United States, by month

Month	Kendra Scott	James Avery	David Yurman	Pandora	Evry Jewels	Gorjana	Mejuri	Alex and Ani	Ana Luisa	Monica Vinader	Tiffany & Co.	Cartier	Catbird	Quince	Swarovski
Oct 2025	32%	17.6%	11.8%	11.8%	6.4%	6.4%	6.4%	1.6%	0.87%	0.71%	1.6%	1.3%	0.47%	0.32%	0.58%
Nov 2025	29.4%	16%	8.8%	16%	13.1%	4.8%	5.9%	1.4%	0.79%	0.79%	0.97%	0.79%	0.43%	0.19%	0.36%
Dec 2025	23%	23%	12.6%	18.8%	5.7%	5.7%	4.6%	2.1%	0.76%	0.62%	1.1%	0.93%	0.51%	0.19%	0.51%
Jan 2026	23.5%	23.5%	12.9%	15.8%	5.8%	5.8%	5.8%	1.7%	0.78%	0.64%	1.2%	1.2%	0.52%	0.28%	0.52%
Feb 2026	21.4%	26%	11.7%	17.5%	5.2%	5.2%	6.4%	1.6%	0.86%	0.58%	1.1%	1.3%	0.47%	0.31%	0.47%
Mar 2026	25%	20.4%	13.7%	13.7%	7.5%	6.1%	6.1%	1.8%	1%	0.82%	1.2%	1.2%	0.55%	0.37%	0.55%
Apr 2026	22.1%	22.1%	14.8%	12.1%	8.1%	6.6%	6.6%	2.4%	0.89%	0.73%	1.1%	1.1%	0.6%	0.4%	0.49%
May 2026	22.5%	22.5%	12.4%	18.5%	4.5%	6.8%	5.5%	2.5%	0.91%	0.61%	0.91%	1.1%	0.5%	0.33%	0.5%
Jun 2026	20.5%	20.5%	13.7%	16.7%	6.1%	7.5%	6.1%	2.8%	1%	1%	1.5%	1%	0.55%	0.37%	0.68%
Jul 2026	21.7%	26.4%	11.9%	14.5%	6.5%	6.5%	5.3%	2.4%	0.87%	0.72%	0.59%	1.1%	0.59%	0.39%	0.59%
Aug 2026	23.6%	19.3%	12.9%	15.8%	7.1%	7.1%	7.1%	2.6%	0.95%	0.64%	0.78%	0.78%	0.52%	0.42%	0.52%
Sep 2026	24.9%	20.4%	13.6%	13.6%	7.4%	7.4%	6.1%	2.7%	1%	0.67%	0.67%	0.45%	0.45%	0.37%	0.24%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Kendra Scott	24.9%	823K	0%	+1.3 points
2, held 2nd	James Avery	20.4%	673K	0%	+1 points
3, moved from 4th to 3rd	David Yurman	13.6%	450K	0%	+0.7 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Pandora	13.6%	450K	-18.2%	-2.2 pointsmoved from 3rd to 4th
5, held 5th	Evry Jewels	7.4%	246K	0%	+0.4 points
6, held 6th	Gorjana	7.4%	246K	0%	+0.4 points
7, held 7th	Mejuri	6.1%	201K	-18.3%	-1 points
8, held 8th	Alex and Ani	2.7%	90.5K	0%	+0.1 points
9, held 9th	Ana Luisa	1%	33.1K	0%	+0.1 points
10, moved from 12th to 10th	Monica Vinader	0.67%	22.2K	0%	0 pointsmoved from 12th to 10th
11, held 11th	Tiffany & Co.	0.67%	22.2K	-18.1%	-0.1 points
12, moved from 10th to 12th	Cartier	0.45%	14.8K	-45.4%	-0.3 pointsmoved from 10th to 12th
13, held 13th	Catbird	0.45%	14.8K	-18.2%	-0.1 points
14, moved from 15th to 14th	Quince	0.37%	12.1K	-18.2%	-0.1 pointsmoved from 15th to 14th
15, moved from 14th to 15th	Swarovski	0.24%	8.1K	-55.2%	-0.3 pointsmoved from 14th to 15th

1.Kendra Scott
24.9%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.James Avery
20.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1 points.
3.David Yurman
13.6%
Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.Pandora
13.6%
Moved from 3rd to 4th. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
5.Evry Jewels
7.4%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.Gorjana
7.4%
Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.Mejuri
6.1%
Held 7th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.
8.Alex and Ani
2.7%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Ana Luisa
1%
Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Monica Vinader
0.67%
Moved from 12th to 10th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
11.Tiffany & Co.
0.67%
Held 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
12.Cartier
0.45%
Moved from 10th to 12th. 14.8K estimated branded searches, -45.4% vs prior month. Share -0.3 points.
13.Catbird
0.45%
Held 13th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
14.Quince
0.37%
Moved from 15th to 14th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
15.Swarovski
0.24%
Moved from 14th to 15th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.3 points.

Tiffany & Co. sells other things too, so only its searches that name this product count here, like “tiffany jewelry”.

Which brand is most popular in search among jewelry brands in the United States?

15 brands

In September 2026, Kendra Scott was the most searched among jewelry brands in the United States, with an estimated 823K branded searches, 24.9% of all searches for the 15 we track. James Avery is in 2nd place, 4.5 percentage points behind at 20.4%.

United States jewelry brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Kendra Scott	32% → 24.9%	32%Oct 2025	20.5%Jun 2026	1st
James Avery	17.6% → 20.4%	26.4%Jul 2026	16%Nov 2025	2nd
David Yurman	11.8% → 13.6%	14.8%Apr 2026	8.8%Nov 2025	3rd
Pandora	11.8% → 13.6%	18.8%Dec 2025	11.8%Oct 2025	4th
Evry Jewels	6.4% → 7.4%	13.1%Nov 2025	4.5%May 2026	5th
Gorjana	6.4% → 7.4%	7.5%Jun 2026	4.8%Nov 2025	6th
Mejuri	6.4% → 6.1%	7.1%Aug 2026	4.6%Dec 2025	7th
Alex and Ani	1.6% → 2.7%	2.8%Jun 2026	1.4%Nov 2025	8th
Ana Luisa	0.87% → 1%	1%Jun 2026	0.76%Dec 2025	11th → 9th
Monica Vinader	0.71% → 0.67%	1%Jun 2026	0.58%Feb 2026	12th → 10th
Tiffany & Co.	1.6% → 0.67%	1.6%Oct 2025	0.59%Jul 2026	9th → 11th
Cartier	1.3% → 0.45%	1.3%Oct 2025	0.45%Sep 2026	10th → 12th
Catbird	0.47% → 0.45%	0.6%Apr 2026	0.43%Nov 2025	14th → 13th
Quince	0.32% → 0.37%	0.42%Aug 2026	0.19%Dec 2025	15th → 14th
Swarovski	0.58% → 0.24%	0.68%Jun 2026	0.24%Sep 2026	13th → 15th

Each finding as a sentence

Across the 12 months ending September 2026, Kendra Scott’s share of searches among jewelry brands in the United States decreased from 32% to 24.9%.
Across the 12 months ending September 2026, James Avery’s share of searches among jewelry brands in the United States increased from 17.6% to 20.4%.
Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States increased from 11.8% to 13.6%.
Across the 12 months ending September 2026, Pandora’s share of searches among jewelry brands in the United States increased from 11.8% to 13.6%.
Across the 12 months ending September 2026, Evry Jewels’ share of searches among jewelry brands in the United States increased from 6.4% to 7.4%.
Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States increased from 6.4% to 7.4%.
Across the 12 months ending September 2026, Alex and Ani’s share of searches among jewelry brands in the United States increased from 1.6% to 2.7%.
Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry brands in the United States decreased from 1.6% to 0.67%.
Across the 12 months ending September 2026, Cartier’s share of searches among jewelry brands in the United States decreased from 1.3% to 0.45%.
Across the 12 months ending September 2026, Kendra Scott’s share of searches among jewelry brands in the United States peaked at 32% in October 2025 and was lowest at 20.5% in June 2026.
Across the 12 months ending September 2026, James Avery’s share of searches among jewelry brands in the United States peaked at 26.4% in July 2026 and was lowest at 16% in November 2025.
Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States peaked at 14.8% in April 2026 and was lowest at 8.8% in November 2025.
Across the 12 months ending September 2026, Pandora’s share of searches among jewelry brands in the United States peaked at 18.8% in December 2025 and was lowest at 11.8% in October 2025.
Across the 12 months ending September 2026, Evry Jewels’ share of searches among jewelry brands in the United States peaked at 13.1% in November 2025 and was lowest at 4.5% in May 2026.
Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States peaked at 7.5% in June 2026 and was lowest at 4.8% in November 2025.
Across the 12 months ending September 2026, Mejuri’s share of searches among jewelry brands in the United States peaked at 7.1% in August 2026 and was lowest at 4.6% in December 2025.
Across the 12 months ending September 2026, Alex and Ani’s share of searches among jewelry brands in the United States peaked at 2.8% in June 2026 and was lowest at 1.4% in November 2025.
Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry brands in the United States peaked at 1.6% in October 2025 and was lowest at 0.59% in July 2026.
Across the 12 months ending September 2026, Ana Luisa rose from 11th to 9th among jewelry brands in the United States.
Across the 12 months ending September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.
Across the 12 months ending September 2026, Tiffany & Co. fell from 9th to 11th among jewelry brands in the United States.
Across the 12 months ending September 2026, Cartier fell from 10th to 12th among jewelry brands in the United States.
Across the 12 months ending September 2026, Catbird rose from 14th to 13th among jewelry brands in the United States.
Across the 12 months ending September 2026, Quince rose from 15th to 14th among jewelry brands in the United States.
Across the 12 months ending September 2026, Swarovski fell from 13th to 15th among jewelry brands in the United States.
Across the 12 months ending September 2026, Mejuri held steady: its share of searches among jewelry brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States jewelry brands in September 2026?

8 changes

In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.
In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.
In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.
In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.
In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.
Evry Jewels’ share of searches among jewelry brands in the United States has gained ground for 3 months in a row, from 6.1% to 7.4% in September 2026.
In September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.
In September 2026, Quince rose from 15th to 14th among jewelry brands in the United States.

How are branded searches counted for jewelry brands?

15 search terms

Each brand's share of searches among jewelry brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.