Brandwave

David Yurman vs Pandora:Which is more popular?

In September 2026, David Yurman and Pandora were level in searches among jewelry brands in the United States, with an estimated 450K branded searches each, at 13.6% of the total each. When we asked ChatGPT and Google AI Overviews about jewelry brands, David Yurman and Pandora each appeared in two of the three answers. David Yurman was mentioned before Pandora in every answer that named either.

Among jewelry brands in the United States in September 2026

Who do people search for more?

David Yurman and Pandora are searched for about as often as each other.

David Yurman 450K searchesPandora 450K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

David Yurman in 2 of 3Pandora in 2 of 3

Who does AI recommend more?

David Yurman, named ahead of Pandora in 2 of 2 answers

David Yurman first in 2Pandora never first

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, David Yurman and Pandora were each mentioned in two out of three: in two of the three ChatGPT answers. David Yurman was listed before Pandora in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. +1 more
  11. Pandora11th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is David Yurman or Pandora more popular in search?

This chart shows how often people search Google for David Yurman and Pandora by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

David Yurman and Pandora among jewelry brands in the United States, by month

Share of searches by month for David Yurman, Pandora. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the David Yurman and Pandora comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: David Yurman took it in April 2026, Pandora took it in May 2026.
  • Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States moved from 11.8% to 13.6%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Pandora’s share of searches among jewelry brands in the United States moved from 11.8% to 13.6%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.

  2. In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using David Yurman’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

David Yurman

1 branded search term

  • david yurman

Pandora

1 branded search term

  • pandora jewelry

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

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