Brandwave

David Yurman vs Kendra Scott:Which is more popular?

In September 2026, Kendra Scott had more branded searches than David Yurman among jewelry brands in the United States. Kendra Scott had about 823,000 branded searches, while David Yurman had 450,000. Kendra Scott made up 24.9% of all jewelry brand searches we track, and David Yurman accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about jewelry brands, David Yurman appeared in two of the three answers and Kendra Scott in none.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Kendra Scott, about 83% more searches than David Yurman

Kendra Scott 823K searchesDavid Yurman 450K searches

Who does AI mention more?

David Yurman, mentioned in 2 of 3 answers, Kendra Scott in 0

David Yurman in 2 of 3Kendra Scott in 0 of 3

Who does AI recommend more?

David Yurman, the only one of the two named

David Yurman first in 2Kendra Scott never named

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, David Yurman was mentioned in two out of three: in two of the three ChatGPT answers. Kendra Scott did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. +2 more
  11. Kendra Scott–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Kendra Scott0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is David Yurman or Kendra Scott more popular in search?

This chart shows how often people search Google for David Yurman and Kendra Scott by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

David Yurman and Kendra Scott among jewelry brands in the United States, by month

Share of searches by month for Kendra Scott, David Yurman. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the David Yurman and Kendra Scott comparison changed over the last 12 months?

3 findings

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.

  2. In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using David Yurman’s and Kendra Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

David Yurman

1 branded search term

  • david yurman

Kendra Scott

1 branded search term

  • kendra scott

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

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