Brandwave

James Avery vs Kendra Scott:Which is more popular?

In September 2026, Kendra Scott had more branded searches than James Avery among jewelry brands in the United States. Kendra Scott had about 823,000 branded searches, while James Avery had 673,000. Kendra Scott made up 24.9% of all jewelry brand searches we track, and James Avery accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about jewelry brands, neither James Avery nor Kendra Scott appeared in any of the three answers.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Kendra Scott, about 22% more searches than James Avery

Kendra Scott 823K searchesJames Avery 673K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

James Avery in 0 of 3Kendra Scott in 0 of 3

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither James Avery nor Kendra Scott showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. +3 more
  10. Kendra Scott–
  11. James Avery–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Kendra Scott0 of 3Named in 0 of 3 ChatGPT answers
  • James Avery0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is James Avery or Kendra Scott more popular in search?

This chart shows how often people search Google for James Avery and Kendra Scott by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

James Avery and Kendra Scott among jewelry brands in the United States, by month

Share of searches by month for Kendra Scott, James Avery. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the James Avery and Kendra Scott comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: James Avery took it in February 2026, Kendra Scott took it in March 2026, James Avery took it in July 2026, Kendra Scott took it in August 2026.
  • Across the 12 months ending September 2026, James Avery’s share of searches among jewelry brands in the United States moved from 17.6% to 20.4%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Kendra Scott’s share of searches among jewelry brands in the United States moved from 32% to 24.9%, and its estimated monthly branded searches moved from 1.2M to 823K.

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.

  2. In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using James Avery’s and Kendra Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

James Avery

1 branded search term

  • james avery

Kendra Scott

1 branded search term

  • kendra scott

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

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