Brandwave

Swarovski vs Tiffany & Co.:Which is more popular?

In September 2026, Tiffany & Co. had more branded searches than Swarovski among jewelry brands in the United States. Tiffany & Co. had about 22,200 branded searches, while Swarovski had 8,100. Tiffany & Co. made up 0.67% of all jewelry brand searches we track, and Swarovski accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Swarovski and Tiffany & Co. each appeared in one of the three answers.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Tiffany & Co., about 3 searches for every 1 for Swarovski

Tiffany & Co. 22.2K searchesSwarovski 8.1K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Swarovski in 1 of 3Tiffany & Co. in 1 of 3

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Swarovski and Tiffany & Co. were each mentioned in one out of three: in one of the three ChatGPT answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. Ana Luisa10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Swarovski1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Swarovski or Tiffany & Co. more popular in search?

This chart shows how often people search Google for Swarovski and Tiffany & Co. by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Swarovski and Tiffany & Co. among jewelry brands in the United States, by month

Share of searches by month for Tiffany & Co., Swarovski. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

Tiffany & Co. sells other things too, so only its searches that name this product count here, like “tiffany jewelry”.

How has the Swarovski and Tiffany & Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, Swarovski fell from 14th to 15th among jewelry brands in the United States.

  2. Estimated monthly branded searches for Tiffany & Co. in the United States fell 63.3% over 12 measured months, from 60.5K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Swarovski’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swarovski

1 branded search term

  • swarovski jewelry

Tiffany & Co.

1 branded search term

  • tiffany jewelry

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

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