Gorjana vs Swarovski:Which is more popular?
In September 2026, Gorjana had more branded searches than Swarovski among jewelry brands in the United States. Gorjana had about 246,000 branded searches, while Swarovski had 8,100. Gorjana made up 7.4% of all jewelry brand searches we track, and Swarovski accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Gorjana and Swarovski each appeared in one of the three answers.
Who do people search for more?
Gorjana, about 30 searches for every 1 for Swarovski
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top jewelry brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gorjana and Swarovski were each mentioned in one out of three: in one of the three ChatGPT answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mejuri1st
Quince2nd
Catbird3rd
Cartier4th
Tiffany & Co.5th
David Yurman6th
Swarovski7th
Monica Vinader8th- Gorjana9th
Ana Luisa10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mejuri3 of 3Named in 3 of 3 ChatGPT answers
- Catbird3 of 3Named in 3 of 3 ChatGPT answers
- David Yurman2 of 3Named in 2 of 3 ChatGPT answers
Pandora2 of 3Named in 2 of 3 ChatGPT answers- Cartier2 of 3Named in 2 of 3 ChatGPT answers
- Quince2 of 3Named in 2 of 3 ChatGPT answers
- Gorjana1 of 3Named in 1 of 3 ChatGPT answers
- Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
- Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
- Swarovski1 of 3Named in 1 of 3 ChatGPT answers
See every answer about jewelry brands
3 answers
Asked ChatGPT
“Which jewelry brands are worth buying?”
Asked ChatGPT
“What are the best jewelry brands?”
Asked ChatGPT
“What are the best gold jewelry brands that won’t tarnish?”
Searched Google, AI Overview
“jewelry”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gold jewelry”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Gorjana or Swarovski more popular in search?
This chart shows how often people search Google for Gorjana and Swarovski by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.
Share of searches by month for Gorjana, Swarovski. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kendra Scott | James Avery | David Yurman | Pandora | Evry Jewels | Gorjana | Mejuri | Alex and Ani | Ana Luisa | Monica Vinader | Tiffany & Co. | Cartier | Catbird | Quince | Swarovski |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 17.6% | 11.8% | 11.8% | 6.4% | 6.4% | 6.4% | 1.6% | 0.87% | 0.71% | 1.6% | 1.3% | 0.47% | 0.32% | 0.58% |
| Nov 2025 | 29.4% | 16% | 8.8% | 16% | 13.1% | 4.8% | 5.9% | 1.4% | 0.79% | 0.79% | 0.97% | 0.79% | 0.43% | 0.19% | 0.36% |
| Dec 2025 | 23% | 23% | 12.6% | 18.8% | 5.7% | 5.7% | 4.6% | 2.1% | 0.76% | 0.62% | 1.1% | 0.93% | 0.51% | 0.19% | 0.51% |
| Jan 2026 | 23.5% | 23.5% | 12.9% | 15.8% | 5.8% | 5.8% | 5.8% | 1.7% | 0.78% | 0.64% | 1.2% | 1.2% | 0.52% | 0.28% | 0.52% |
| Feb 2026 | 21.4% | 26% | 11.7% | 17.5% | 5.2% | 5.2% | 6.4% | 1.6% | 0.86% | 0.58% | 1.1% | 1.3% | 0.47% | 0.31% | 0.47% |
| Mar 2026 | 25% | 20.4% | 13.7% | 13.7% | 7.5% | 6.1% | 6.1% | 1.8% | 1% | 0.82% | 1.2% | 1.2% | 0.55% | 0.37% | 0.55% |
| Apr 2026 | 22.1% | 22.1% | 14.8% | 12.1% | 8.1% | 6.6% | 6.6% | 2.4% | 0.89% | 0.73% | 1.1% | 1.1% | 0.6% | 0.4% | 0.49% |
| May 2026 | 22.5% | 22.5% | 12.4% | 18.5% | 4.5% | 6.8% | 5.5% | 2.5% | 0.91% | 0.61% | 0.91% | 1.1% | 0.5% | 0.33% | 0.5% |
| Jun 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 6.1% | 7.5% | 6.1% | 2.8% | 1% | 1% | 1.5% | 1% | 0.55% | 0.37% | 0.68% |
| Jul 2026 | 21.7% | 26.4% | 11.9% | 14.5% | 6.5% | 6.5% | 5.3% | 2.4% | 0.87% | 0.72% | 0.59% | 1.1% | 0.59% | 0.39% | 0.59% |
| Aug 2026 | 23.6% | 19.3% | 12.9% | 15.8% | 7.1% | 7.1% | 7.1% | 2.6% | 0.95% | 0.64% | 0.78% | 0.78% | 0.52% | 0.42% | 0.52% |
| Sep 2026 | 24.9% | 20.4% | 13.6% | 13.6% | 7.4% | 7.4% | 6.1% | 2.7% | 1% | 0.67% | 0.67% | 0.45% | 0.45% | 0.37% | 0.24% |
How has the Gorjana and Swarovski comparison changed over the last 12 months?
3 findings
- Gorjana was ahead of Swarovski in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewelry brands in the United States moved from 0.58% to 0.24%, and its estimated monthly branded searches moved from 22.2K to 8.1K.
How did search popularity change for United States jewelry brands in September 2026?
1 change
In September 2026, Swarovski fell from 14th to 15th among jewelry brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gorjana’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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