Brandwave

Monica Vinader vs Swarovski:Which is more popular?

In September 2026, Monica Vinader had more branded searches than Swarovski among jewelry brands in the United States. Monica Vinader had about 22,200 branded searches, while Swarovski had 8,100. Monica Vinader made up 0.67% of all jewelry brand searches we track, and Swarovski accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Monica Vinader and Swarovski each appeared in one of the three answers. Monica Vinader and Swarovski were each mentioned first in one of the two answers that named either.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Monica Vinader, about 3 searches for every 1 for Swarovski

Monica Vinader 22.2K searchesSwarovski 8.1K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Monica Vinader in 1 of 3Swarovski in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Monica Vinader first in 1Swarovski first in 1

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Monica Vinader and Swarovski were each mentioned in one out of three: in one of the three ChatGPT answers. Monica Vinader and Swarovski were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. Ana Luisa10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Swarovski1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Monica Vinader or Swarovski more popular in search?

This chart shows how often people search Google for Monica Vinader and Swarovski by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Monica Vinader and Swarovski among jewelry brands in the United States, by month

Share of searches by month for Monica Vinader, Swarovski. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the Monica Vinader and Swarovski comparison changed over the last 12 months?

3 findings

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.

  2. In September 2026, Swarovski fell from 14th to 15th among jewelry brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Monica Vinader’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monica Vinader

1 branded search term

  • monica vinader

Swarovski

1 branded search term

  • swarovski jewelry

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

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