Brandwave

How popular isShutterfly?

In September 2026, people searched for Shutterfly by name about 837,000 times in the United States, a 32.4% decrease from the previous year. These searches made up 4.5% of all United States wedding invitation company searches, placing Shutterfly sixth out of nine companies. When we asked both ChatGPT and Google AI Overviews about wedding invitation companies, Shutterfly appeared in one of the five answers and was the ninth most recommended of the nine.

Search and AI answers in September 2026

Shutterfly is the sixth most searched of 9 competitors and the ninth most recommended in AI answers.

  1. GreenvelopeShare of searches 50.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. CanvaShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. MintedShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Basic InviteShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. ShutterflyShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top wedding invitation companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shutterfly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shutterfly is the ninth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Minted1st
  2. Paperless Post2nd
  3. Basic Invite3rd
  4. Zazzle4th
  5. Canva5th
  6. Greenvelope6th
  7. Zola7th
  8. Vistaprint8th
  9. Shutterfly9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minted3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperless Post3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Basic Invite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zazzle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zola2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenvelope1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vistaprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wedding invitation companies

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which wedding invitation companies compete with Shutterfly?

Shutterfly against wedding invitation companies in the United States, by month

Share of searches by month for Greenvelope, Canva, Minted, Basic Invite, Zazzle, Shutterfly, Zola, Vistaprint. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenvelopeCanvaMintedBasic InviteZazzleShutterflyZolaVistaprintPaperless Post
Oct 202533.4%18.3%14.9%8.1%10%5.4%3%3.5%3.5%
Nov 202535.7%16%16%13%5.7%4.7%3.2%3.2%2.6%
Dec 202531.9%14.3%21.3%11.6%4.2%5.1%2.8%6.3%2.3%
Jan 202619.2%19.2%35.1%5.7%5.7%4.7%3.1%5.7%1.7%
Feb 202621.1%17.3%21.1%7.7%6.3%7.7%5.1%9.4%4.1%
Mar 202618.3%12.2%41%5.5%8.2%4.5%4.5%2.9%2.9%
Apr 202619.3%10.6%43.2%4.7%4.7%2.6%3.8%8.6%2.6%
May 202615.5%12.6%51.7%4.6%3.8%2.5%2.5%3%3.8%
Jun 202615.5%12.7%52%3.8%3.8%2.5%2.5%2.5%4.6%
Jul 202619.1%19.1%42.8%4.7%3.8%2.5%3.1%2.5%2.5%
Aug 202630.3%13.5%37.1%4.8%4%2.7%3.2%2.2%2.2%
Sep 202650.7%12.3%12.3%6.7%5.3%4.5%4.5%2.5%1.1%

  1. 1.Greenvelope

    50.7%

    Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +20.5 points.

  2. 2.Canva

    12.3%

    Moved from 3rd to 2nd. 4.4K estimated branded searches, -45.7% vs prior month. Share -1.2 points.

  3. 3.Minted

    12.3%

    Moved from 1st to 3rd. 4.4K estimated branded searches, -80.2% vs prior month. Share -24.8 points.

  4. 4.Basic Invite

    6.7%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share +1.9 points.

  5. 5.Zazzle

    5.3%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share +1.3 points.

  6. 6.Shutterfly

    4.5%

    Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share +1.8 points.

  7. 7.Zola

    4.5%

    Moved from 6th to 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share +1.3 points.

  8. 8.Vistaprint

    2.5%

    Moved from 9th to 8th. 880 estimated branded searches, -32.3% vs prior month. Share +0.3 points.

  9. 9.Paperless Post

    1.1%

    Moved from 8th to 9th. 390 estimated branded searches, -70% vs prior month. Share -1.1 points.

Shutterfly, Zazzle and Zola sell other things too, so only their searches that name this product count here, like “shutterfly wedding invitations”.

Compare popularity between Shutterfly and its closest rivals

Every comparison with Shutterfly

17 comparisons

How has branded search demand for Shutterfly changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shutterfly in the United States fell from 1.2M to 837K.
  • Across the 12 months ending September 2026, Shutterfly’s share of searches among wedding invitation companies in the United States decreased from 5.4% to 4.5%.
  • Across the 12 months ending September 2026, Shutterfly’s share of searches among wedding invitation companies in the United States peaked at 7.7% in February 2026 and was lowest at 2.5% in July 2026.

How did search popularity change for United States wedding invitation companies in September 2026?

6 changes

  1. In September 2026, Greenvelope overtook Minted to become the leader among wedding invitation companies in the United States, with 50.7% of the searches.

  2. In September 2026, Shutterfly overtook Zola to rank 6th among wedding invitation companies in the United States, with 4.5% of the searches.

  3. In September 2026, Basic Invite gained share of searches among wedding invitation companies in the United States, from 4.8% to 6.7%.

  4. In September 2026, Zazzle gained share of searches among wedding invitation companies in the United States, from 4% to 5.3%.

  5. In September 2026, Zola gained share of searches among wedding invitation companies in the United States, from 3.2% to 4.5%.

  6. In September 2026, Minted lost share of searches among wedding invitation companies in the United States, from 37.1% to 12.3%.

How are Shutterfly’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • photobook shutterfly
  • photobooks shutterfly
  • shutterfly
  • shutterfly photo book
  • shutterfly photobooks
  • shutterfly wedding invitations

Do you work for Shutterfly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shutterfly compete?

Shutterfly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo printing services1st of 768.6%Show ranking
Photo book printing services1st of 582.5%Show ranking
Wedding invitation companies6th of 94.5%Shown above
Creator with pink hair and a pink jacket

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