Nations Photo Lab vs Shutterfly:Which is more popular?
In September 2026, Shutterfly had more branded searches than Nations Photo Lab among photo printing services in the United States. Shutterfly had about 823,000 branded searches, while Nations Photo Lab had 27,100. Shutterfly made up 68.6% of all photo printing service searches we track, and Nations Photo Lab accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about photo printing services, Nations Photo Lab appeared in all four answers and Shutterfly in two. Nations Photo Lab was mentioned before Shutterfly in three out of four answers.
Who do people search for more?
Shutterfly, about 30 searches for every 1 for Nations Photo Lab
Who does AI mention more?
Nations Photo Lab, mentioned in every answer we collected
Who does AI recommend more?
Nations Photo Lab, named ahead of Shutterfly in 3 of 4 answers
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Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nations Photo Lab appeared in all four answers. Shutterfly was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nations Photo Lab was listed before Shutterfly in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mpix1st- Nations Photo Lab2nd
Printique3rd
Snapfish4th- Shutterfly5th
Bay Photo6th
WhiteWall7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mpix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nations Photo Lab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Printique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shutterfly2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bay Photo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WhiteWall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about photo printing services
4 answers
Asked ChatGPT
“Which photo printing service should I buy in the US?”
Asked ChatGPT
“What are the best photo printing service brands in the US?”
Asked ChatGPT
“What's the best photo printing service in the US for high quality prints?”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“photo prints online”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Nations Photo Lab or Shutterfly more popular in search?
This chart shows how often people search Google for Nations Photo Lab and Shutterfly by name. Each line represents a brand's share of searches for all seven photo printing services we track, month by month, from searches in United States.
Share of searches by month for Shutterfly, Nations Photo Lab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shutterfly | Snapfish | Mpix | Nations Photo Lab | Bay Photo | Printique | WhiteWall |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 14.6% | 8.6% | 1.6% | 0.98% | 1.5% | 0.02% |
| Nov 2025 | 75.6% | 15.2% | 6.5% | 1.4% | 0.56% | 0.9% | <0.01% |
| Dec 2025 | 75.9% | 15.3% | 6.2% | 1.1% | 0.56% | 0.93% | <0.01% |
| Jan 2026 | 73.4% | 14.8% | 7.7% | 1.6% | 0.99% | 1.5% | 0.01% |
| Feb 2026 | 71.3% | 14.3% | 9.4% | 1.9% | 1.4% | 1.7% | 0.03% |
| Mar 2026 | 72.1% | 14.5% | 9.2% | 1.6% | 1.1% | 1.4% | 0.02% |
| Apr 2026 | 73.8% | 12.2% | 10.2% | 1.6% | 1% | 1.2% | 0.01% |
| May 2026 | 72.1% | 14.5% | 9.6% | 1.6% | 0.98% | 1.2% | 0.01% |
| Jun 2026 | 68.4% | 16.7% | 9.8% | 2.3% | 1.3% | 1.6% | 0.01% |
| Jul 2026 | 68.3% | 16.7% | 9.7% | 1.8% | 1.6% | 1.9% | 0.02% |
| Aug 2026 | 68.1% | 16.6% | 9.5% | 2.2% | 1.6% | 1.9% | 0.02% |
| Sep 2026 | 68.6% | 16.7% | 9.3% | 2.3% | 1.6% | 1.5% | 0.01% |
How has the Nations Photo Lab and Shutterfly comparison changed over the last 12 months?
3 findings
- Shutterfly was ahead of Nations Photo Lab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nations Photo Lab’s share of searches among photo printing services in the United States moved from 1.6% to 2.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Shutterfly’s share of searches among photo printing services in the United States moved from 72.6% to 68.6%, and its estimated monthly branded searches moved from 1.2M to 823K.
How did search popularity change for United States photo printing services in September 2026?
1 change
Estimated monthly branded searches for Shutterfly in the United States fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nations Photo Lab’s and Shutterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nations Photo Lab
2 branded search terms
- nations photo lab
- nationsphotolab
Shutterfly
2 branded search terms
- photobook shutterfly
- shutterfly
Other head-to-heads among photo printing services
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