How popular isShutterfly in search?
In September 2026, there were an estimated 836K branded searches for Shutterfly in United States which is down 32.4% over the last 12 months. Shutterfly holds 84% estimated Share of Search among United States photo book printing services and is ranked 1st of 4 competitors for search popularity.
Shutterfly84%
Mixbook7.8%
Chatbooks4.1%
Artifact Uprising4.1%
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Which photo book printing services compete with Shutterfly?
Share of Search by month for Shutterfly, Mixbook, Chatbooks, Artifact Uprising. The figures are in the table below the chart.
View monthly share of search table
| Month | Shutterfly | Mixbook | Chatbooks | Artifact Uprising |
|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.5% | 2.8% | 3.5% |
| Nov 2025 | 89.1% | 4.6% | 2% | 4.3% |
| Dec 2025 | 89.9% | 4.9% | 1.6% | 3.6% |
| Jan 2026 | 86.3% | 6.7% | 2.8% | 4.2% |
| Feb 2026 | 83.2% | 9.4% | 3.4% | 4% |
| Mar 2026 | 85.7% | 8% | 2.9% | 3.4% |
| Apr 2026 | 87.8% | 6.5% | 2.9% | 2.8% |
| May 2026 | 86.1% | 7.5% | 3% | 3.4% |
| Jun 2026 | 81.4% | 8.4% | 5.4% | 4.8% |
| Jul 2026 | 80.3% | 9.6% | 6.3% | 3.8% |
| Aug 2026 | 81.7% | 8.1% | 6.2% | 3.9% |
| Sep 2026 | 84% | 7.8% | 4.1% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84% | 836K | -0.72% | +2.3 points | |
| 2, held 2nd | 7.8% | 77.6K | -7.5% | -0.3 points | |
| 3, held 3rd | 4.1% | 40.9K | -36.2% | -2.1 points | |
| 4, held 4th | 4.1% | 40.5K | 0% | +0.1 points |
84%
Held 1st. 836K estimated branded searches, -0.72% vs prior month. Share +2.3 points.
2.
Mixbook7.8%
Held 2nd. 77.6K estimated branded searches, -7.5% vs prior month. Share -0.3 points.
4.1%
Held 3rd. 40.9K estimated branded searches, -36.2% vs prior month. Share -2.1 points.
4.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Shutterfly and its closest rivals
Every comparison with Shutterfly
3 comparisons
How has branded search demand for Shutterfly changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shutterfly in United States fell from 1.2M to 836K.
- Across the 12 months ending September 2026, Shutterfly’s estimated Share of Search among photo book printing services in United States decreased from 86.2% to 84%.
- Across the 12 months ending September 2026, Shutterfly’s estimated Share of Search among photo book printing services in United States peaked at 89.9% in December 2025 and was lowest at 80.3% in July 2026.
How did search popularity change for United States photo book printing services in September 2026?
4 changes
In September 2026, Shutterfly gained estimated Share of Search among photo book printing services in United States, from 81.7% to 84%.
In September 2026, Chatbooks lost estimated Share of Search among photo book printing services in United States, from 6.2% to 4.1%.
Estimated monthly branded searches for Mixbook in United States fell 27.6% over 12 measured months, from 107K to 77.6K in September 2026.
Estimated monthly branded searches for Artifact Uprising in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Shutterfly measured?
Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- photobook shutterfly
- photobooks shutterfly
- shutterfly
- shutterfly photo book
- shutterfly photobooks
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Is Shutterfly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.