Brandwave

How popular isShutterfly?

In September 2026, people searched for Shutterfly by name about 837,000 times in the United States, a 32.4% decrease from the previous year. These searches made up 68.6% of all United States photo printing service searches, placing Shutterfly first out of seven services. When we asked both ChatGPT and Google AI Overviews about photo printing services, Shutterfly appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Shutterfly is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ShutterflyShare of searches 68.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. SnapfishShare of searches 16.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. MpixShare of searches 9.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Nations Photo LabShare of searches 2.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Bay PhotoShare of searches 1.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top photo printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shutterfly was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Shutterfly is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mpix1st
  2. Nations Photo Lab2nd
  3. Printique3rd
  4. Snapfish4th
  5. Shutterfly5th
  6. Bay Photo6th
  7. WhiteWall7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mpix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nations Photo Lab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Printique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shutterfly2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bay Photo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WhiteWall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about photo printing services

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which photo printing services compete with Shutterfly?

Shutterfly against photo printing services in the United States, by month

Share of searches by month for Shutterfly, Snapfish, Mpix, Nations Photo Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthShutterflySnapfishMpixNations Photo LabBay PhotoPrintiqueWhiteWall
Oct 202572.6%14.6%8.6%1.6%0.98%1.5%0.02%
Nov 202575.6%15.2%6.5%1.4%0.56%0.9%<0.01%
Dec 202575.9%15.3%6.2%1.1%0.56%0.93%<0.01%
Jan 202673.4%14.8%7.7%1.6%0.99%1.5%0.01%
Feb 202671.3%14.3%9.4%1.9%1.4%1.7%0.03%
Mar 202672.1%14.5%9.2%1.6%1.1%1.4%0.02%
Apr 202673.8%12.2%10.2%1.6%1%1.2%0.01%
May 202672.1%14.5%9.6%1.6%0.98%1.2%0.01%
Jun 202668.4%16.7%9.8%2.3%1.3%1.6%0.01%
Jul 202668.3%16.7%9.7%1.8%1.6%1.9%0.02%
Aug 202668.1%16.6%9.5%2.2%1.6%1.9%0.02%
Sep 202668.6%16.7%9.3%2.3%1.6%1.5%0.01%

  1. 1.Shutterfly

    68.6%

    Held 1st. 823K estimated branded searches, +<0.01% vs prior month. Share +0.5 points.

  2. 2.Snapfish

    16.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Mpix

    9.3%

    Held 3rd. 111K estimated branded searches, -3.6% vs prior month. Share -0.3 points.

  4. 4.Nations Photo Lab

    2.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bay Photo

    1.6%

    Moved from 6th to 5th. 19.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Printique

    1.5%

    Moved from 5th to 6th. 18.2K estimated branded searches, -19.6% vs prior month. Share -0.4 points.

  7. 7.WhiteWall

    0.01%

    Held 7th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.

Compare popularity between Shutterfly and its closest rivals

Every comparison with Shutterfly

17 comparisons

How has branded search demand for Shutterfly changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shutterfly in the United States fell from 1.2M to 837K.
  • Across the 12 months ending September 2026, Shutterfly’s share of searches among photo printing services in the United States decreased from 72.6% to 68.6%.
  • Across the 12 months ending September 2026, Shutterfly’s share of searches among photo printing services in the United States peaked at 75.9% in December 2025 and was lowest at 68.1% in August 2026.

How did search popularity change for United States photo printing services in September 2026?

6 changes

  1. Mpix’s share of searches among photo printing services in the United States has lost ground for 3 months in a row, from 9.8% to 9.3% in September 2026.

  2. In September 2026, Bay Photo rose from 6th to 5th among photo printing services in the United States.

  3. In September 2026, Printique fell from 5th to 6th among photo printing services in the United States.

  4. Estimated monthly branded searches for WhiteWall in the United States fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

  5. Estimated monthly branded searches for Shutterfly in the United States fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

  6. Estimated monthly branded searches for Snapfish in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are Shutterfly’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • photobook shutterfly
  • photobooks shutterfly
  • shutterfly
  • shutterfly photo book
  • shutterfly photobooks
  • shutterfly wedding invitations

Do you work for Shutterfly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shutterfly compete?

Shutterfly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo printing services1st of 768.6%Shown above
Photo book printing services1st of 582.5%Show ranking
Wedding invitation companies6th of 94.5%Show ranking
Creator with pink hair and a pink jacket

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