Shutterfly vs Zazzle:Which is more popular?
In September 2026, Zazzle had more branded searches than Shutterfly among wedding invitation companies in the United States. Zazzle had about 1,900 branded searches, while Shutterfly had 1,600. Zazzle made up 5.3% of all wedding invitation company searches we track, and Shutterfly accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about wedding invitation companies, Zazzle appeared in two of the five answers and Shutterfly in one. Zazzle was mentioned before Shutterfly in two out of three answers that named either.
Who do people search for more?
Zazzle, about 19% more searches than Shutterfly
Who does AI mention more?
Zazzle, mentioned in 2 of 5 answers, Shutterfly in 1
Who does AI recommend more?
Zazzle, named ahead of Shutterfly in 2 of 3 answers
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Top wedding invitation companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zazzle was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shutterfly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zazzle was listed before Shutterfly in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Minted1st
Paperless Post2nd
Basic Invite3rd- Zazzle4th
Canva5th
Greenvelope6th
Zola7th
Vistaprint8th
Shutterfly9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minted3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paperless Post3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Basic Invite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zazzle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zola2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenvelope1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shutterfly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vistaprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wedding invitation companies
5 answers
Asked ChatGPT
“Where's the best place to order wedding invitations online?”
Asked ChatGPT
“Which company has the best affordable wedding invitations?”
Asked ChatGPT
“Should I send digital wedding invitations, and which service is best?”
Searched Google, AI Overview
“wedding invitations”
Searched Google, AI Overview
“digital wedding invitations”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Shutterfly or Zazzle more popular in search?
This chart shows how often people search Google for Shutterfly and Zazzle by name. Each line represents a brand's share of searches for all nine wedding invitation companies we track, month by month, from searches in United States.
Share of searches by month for Zazzle, Shutterfly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenvelope | Canva | Minted | Basic Invite | Zazzle | Shutterfly | Zola | Vistaprint | Paperless Post |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 18.3% | 14.9% | 8.1% | 10% | 5.4% | 3% | 3.5% | 3.5% |
| Nov 2025 | 35.7% | 16% | 16% | 13% | 5.7% | 4.7% | 3.2% | 3.2% | 2.6% |
| Dec 2025 | 31.9% | 14.3% | 21.3% | 11.6% | 4.2% | 5.1% | 2.8% | 6.3% | 2.3% |
| Jan 2026 | 19.2% | 19.2% | 35.1% | 5.7% | 5.7% | 4.7% | 3.1% | 5.7% | 1.7% |
| Feb 2026 | 21.1% | 17.3% | 21.1% | 7.7% | 6.3% | 7.7% | 5.1% | 9.4% | 4.1% |
| Mar 2026 | 18.3% | 12.2% | 41% | 5.5% | 8.2% | 4.5% | 4.5% | 2.9% | 2.9% |
| Apr 2026 | 19.3% | 10.6% | 43.2% | 4.7% | 4.7% | 2.6% | 3.8% | 8.6% | 2.6% |
| May 2026 | 15.5% | 12.6% | 51.7% | 4.6% | 3.8% | 2.5% | 2.5% | 3% | 3.8% |
| Jun 2026 | 15.5% | 12.7% | 52% | 3.8% | 3.8% | 2.5% | 2.5% | 2.5% | 4.6% |
| Jul 2026 | 19.1% | 19.1% | 42.8% | 4.7% | 3.8% | 2.5% | 3.1% | 2.5% | 2.5% |
| Aug 2026 | 30.3% | 13.5% | 37.1% | 4.8% | 4% | 2.7% | 3.2% | 2.2% | 2.2% |
| Sep 2026 | 50.7% | 12.3% | 12.3% | 6.7% | 5.3% | 4.5% | 4.5% | 2.5% | 1.1% |
Zazzle and Shutterfly sell other things too, so only their searches that name this product count here, like “zazzle wedding invitations”.
How has the Shutterfly and Zazzle comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Shutterfly took it in December 2025, Zazzle took it in January 2026, Shutterfly took it in February 2026, Zazzle took it in March 2026.
- Across the 12 months ending September 2026, Shutterfly’s share of searches among wedding invitation companies in the United States moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Zazzle’s share of searches among wedding invitation companies in the United States moved from 10% to 5.3%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
How did search popularity change for United States wedding invitation companies in September 2026?
2 changes
In September 2026, Shutterfly overtook Zola to rank 6th among wedding invitation companies in the United States, with 4.5% of the searches.
In September 2026, Zazzle gained share of searches among wedding invitation companies in the United States, from 4% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shutterfly’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shutterfly
1 branded search term
- shutterfly wedding invitations
Zazzle
1 branded search term
- zazzle wedding invitations
Other head-to-heads among wedding invitation companies
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