Greenvelope vs Shutterfly:Which is more popular?
In September 2026, Greenvelope had more branded searches than Shutterfly among wedding invitation companies in the United States. Greenvelope had about 18,100 branded searches, while Shutterfly had 1,600. Greenvelope made up 50.7% of all wedding invitation company searches we track, and Shutterfly accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about wedding invitation companies, Greenvelope and Shutterfly each appeared in one of the five answers. Greenvelope and Shutterfly were each mentioned first in one of the two answers that named either.
Who do people search for more?
Greenvelope, about 11 searches for every 1 for Shutterfly
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top wedding invitation companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Greenvelope and Shutterfly were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Greenvelope and Shutterfly were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Minted1st
Paperless Post2nd
Basic Invite3rd
Zazzle4th
Canva5th- Greenvelope6th
Zola7th
Vistaprint8th
Shutterfly9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minted3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paperless Post3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Basic Invite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zazzle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zola2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenvelope1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shutterfly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vistaprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wedding invitation companies
5 answers
Asked ChatGPT
“Where's the best place to order wedding invitations online?”
Asked ChatGPT
“Which company has the best affordable wedding invitations?”
Asked ChatGPT
“Should I send digital wedding invitations, and which service is best?”
Searched Google, AI Overview
“wedding invitations”
Searched Google, AI Overview
“digital wedding invitations”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Greenvelope or Shutterfly more popular in search?
This chart shows how often people search Google for Greenvelope and Shutterfly by name. Each line represents a brand's share of searches for all nine wedding invitation companies we track, month by month, from searches in United States.
Share of searches by month for Greenvelope, Shutterfly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenvelope | Canva | Minted | Basic Invite | Zazzle | Shutterfly | Zola | Vistaprint | Paperless Post |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 18.3% | 14.9% | 8.1% | 10% | 5.4% | 3% | 3.5% | 3.5% |
| Nov 2025 | 35.7% | 16% | 16% | 13% | 5.7% | 4.7% | 3.2% | 3.2% | 2.6% |
| Dec 2025 | 31.9% | 14.3% | 21.3% | 11.6% | 4.2% | 5.1% | 2.8% | 6.3% | 2.3% |
| Jan 2026 | 19.2% | 19.2% | 35.1% | 5.7% | 5.7% | 4.7% | 3.1% | 5.7% | 1.7% |
| Feb 2026 | 21.1% | 17.3% | 21.1% | 7.7% | 6.3% | 7.7% | 5.1% | 9.4% | 4.1% |
| Mar 2026 | 18.3% | 12.2% | 41% | 5.5% | 8.2% | 4.5% | 4.5% | 2.9% | 2.9% |
| Apr 2026 | 19.3% | 10.6% | 43.2% | 4.7% | 4.7% | 2.6% | 3.8% | 8.6% | 2.6% |
| May 2026 | 15.5% | 12.6% | 51.7% | 4.6% | 3.8% | 2.5% | 2.5% | 3% | 3.8% |
| Jun 2026 | 15.5% | 12.7% | 52% | 3.8% | 3.8% | 2.5% | 2.5% | 2.5% | 4.6% |
| Jul 2026 | 19.1% | 19.1% | 42.8% | 4.7% | 3.8% | 2.5% | 3.1% | 2.5% | 2.5% |
| Aug 2026 | 30.3% | 13.5% | 37.1% | 4.8% | 4% | 2.7% | 3.2% | 2.2% | 2.2% |
| Sep 2026 | 50.7% | 12.3% | 12.3% | 6.7% | 5.3% | 4.5% | 4.5% | 2.5% | 1.1% |
Shutterfly sells other things too, so only its searches that name this product count here, like “shutterfly wedding invitations”.
How has the Greenvelope and Shutterfly comparison changed over the last 12 months?
3 findings
- Greenvelope was ahead of Shutterfly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Greenvelope’s share of searches among wedding invitation companies in the United States moved from 33.4% to 50.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Shutterfly’s share of searches among wedding invitation companies in the United States moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
How did search popularity change for United States wedding invitation companies in September 2026?
2 changes
In September 2026, Greenvelope overtook Minted to become the leader among wedding invitation companies in the United States, with 50.7% of the searches.
In September 2026, Shutterfly overtook Zola to rank 6th among wedding invitation companies in the United States, with 4.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Greenvelope’s and Shutterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Greenvelope
1 branded search term
- greenvelope
Shutterfly
1 branded search term
- shutterfly wedding invitations
Other head-to-heads among wedding invitation companies
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