Shutterfly vs WhiteWall:Which is more popular?
In September 2026, Shutterfly had more branded searches than WhiteWall among photo printing services in the United States. Shutterfly had about 823,000 branded searches, while WhiteWall had 170. Shutterfly made up 68.6% of all photo printing service searches we track, and WhiteWall accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about photo printing services, Shutterfly and WhiteWall each appeared in two of the four answers. Shutterfly was mentioned before WhiteWall in two out of three answers that named either.
Who do people search for more?
Shutterfly, about 4842 searches for every 1 for WhiteWall
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Shutterfly, named ahead of WhiteWall in 2 of 3 answers
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Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shutterfly was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. WhiteWall was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shutterfly was listed before WhiteWall in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mpix1st
Nations Photo Lab2nd
Printique3rd
Snapfish4th- Shutterfly5th
Bay Photo6th
WhiteWall7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mpix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nations Photo Lab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Printique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shutterfly2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bay Photo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WhiteWall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about photo printing services
4 answers
Asked ChatGPT
“Which photo printing service should I buy in the US?”
Asked ChatGPT
“What are the best photo printing service brands in the US?”
Asked ChatGPT
“What's the best photo printing service in the US for high quality prints?”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“photo prints online”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Shutterfly or WhiteWall more popular in search?
This chart shows how often people search Google for Shutterfly and WhiteWall by name. Each line represents a brand's share of searches for all seven photo printing services we track, month by month, from searches in United States.
Share of searches by month for Shutterfly, WhiteWall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shutterfly | Snapfish | Mpix | Nations Photo Lab | Bay Photo | Printique | WhiteWall |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 14.6% | 8.6% | 1.6% | 0.98% | 1.5% | 0.02% |
| Nov 2025 | 75.6% | 15.2% | 6.5% | 1.4% | 0.56% | 0.9% | <0.01% |
| Dec 2025 | 75.9% | 15.3% | 6.2% | 1.1% | 0.56% | 0.93% | <0.01% |
| Jan 2026 | 73.4% | 14.8% | 7.7% | 1.6% | 0.99% | 1.5% | 0.01% |
| Feb 2026 | 71.3% | 14.3% | 9.4% | 1.9% | 1.4% | 1.7% | 0.03% |
| Mar 2026 | 72.1% | 14.5% | 9.2% | 1.6% | 1.1% | 1.4% | 0.02% |
| Apr 2026 | 73.8% | 12.2% | 10.2% | 1.6% | 1% | 1.2% | 0.01% |
| May 2026 | 72.1% | 14.5% | 9.6% | 1.6% | 0.98% | 1.2% | 0.01% |
| Jun 2026 | 68.4% | 16.7% | 9.8% | 2.3% | 1.3% | 1.6% | 0.01% |
| Jul 2026 | 68.3% | 16.7% | 9.7% | 1.8% | 1.6% | 1.9% | 0.02% |
| Aug 2026 | 68.1% | 16.6% | 9.5% | 2.2% | 1.6% | 1.9% | 0.02% |
| Sep 2026 | 68.6% | 16.7% | 9.3% | 2.3% | 1.6% | 1.5% | 0.01% |
How has the Shutterfly and WhiteWall comparison changed over the last 12 months?
3 findings
- Shutterfly was ahead of WhiteWall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shutterfly’s share of searches among photo printing services in the United States moved from 72.6% to 68.6%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, WhiteWall’s share of searches among photo printing services in the United States moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for United States photo printing services in September 2026?
2 changes
Estimated monthly branded searches for WhiteWall in the United States fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
Estimated monthly branded searches for Shutterfly in the United States fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shutterfly’s and WhiteWall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shutterfly
2 branded search terms
- photobook shutterfly
- shutterfly
WhiteWall
1 branded search term
- whitewall photo prints
Other head-to-heads among photo printing services
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