Brandwave

How popular isMinted?

In September 2026, people searched for Minted by name about 20,000 times in the United States, a 49.3% increase from the previous year. These searches made up 2.5% of all United States greeting card searches, placing Minted fifth out of five cards. When we asked both ChatGPT and Google AI Overviews about greeting cards, Minted appeared in two of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Minted is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. American GreetingsShare of searches 66.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. HallmarkShare of searches 13.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. LovepopShare of searches 13.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. PapyrusShare of searches 4.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. MintedShare of searches 2.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top greeting cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Minted was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Minted is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hallmark1st
  2. Papyrus2nd
  3. American Greetings3rd
  4. Minted4th
  5. Lovepop5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hallmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Papyrus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Greetings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lovepop2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Minted2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about greeting cards

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which greeting cards compete with Minted?

Minted against greeting cards in the United States, by month

Share of searches by month for American Greetings, Hallmark, Lovepop, Papyrus, Minted. The figures are in the table below the chart.

View monthly share of searches table
MonthAmerican GreetingsHallmarkLovepopPapyrusMinted
Oct 202563.2%15.4%15.4%4.6%1.4%
Nov 202561.2%15%15%4.5%4.5%
Dec 202561.1%15%15%4.5%4.5%
Jan 202649.9%12.2%33.4%3%1.6%
Feb 202650.2%12.3%33.6%3%0.83%
Mar 202668.3%13.7%13.7%3.3%1.1%
Apr 202659.3%14.5%21.7%3.5%0.98%
May 202663.1%12.6%18.9%3.8%1.6%
Jun 202667.3%13.5%13.5%4%1.8%
Jul 202667.1%13.4%13.4%3.9%2.2%
Aug 202666.4%13.3%13.3%4.8%2.1%
Sep 202666.2%13.2%13.2%4.8%2.5%

  1. 1.American Greetings

    66.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Hallmark

    13.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Lovepop

    13.2%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Papyrus

    4.8%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Minted

    2.5%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.4 points.

Compare popularity between Minted and its closest rivals

Every comparison with Minted

9 comparisons

How has branded search demand for Minted changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Minted in the United States rose from 13.4K to 20K.
  • Across the 12 months ending September 2026, Minted’s share of searches among greeting cards in the United States increased from 1.4% to 2.5%.
  • Across the 12 months ending September 2026, Minted’s share of searches among greeting cards in the United States peaked at 4.5% in November 2025 and was lowest at 0.83% in February 2026.

How did search popularity change for United States greeting cards in September 2026?

5 changes

  1. American Greetings’ share of searches among greeting cards in the United States has lost ground for 3 months in a row, from 67.3% to 66.2% in September 2026.

  2. Estimated monthly branded searches for Minted in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Hallmark in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Lovepop in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Papyrus in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Minted’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Minted’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • minted cards
  • minted wedding website

Do you work for Minted? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Minted compete?

Minted is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wedding planning platforms4th of 61.3%Show ranking
Greeting cards5th of 52.5%Shown above
Creator with pink hair and a pink jacket

Is Minted your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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