Wedding planning platforms in the United States:Which are most popular?
In September 2026, The Knot was the most searched wedding planning platform in the United States, accounting for 55.9% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, The Knot and Zola showed up in every answer. Zola was recommended most often, coming first in three out of five responses.
The KnotShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ZolaShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
JoyShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MintedShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
WeddingWireShare of searches 0.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top wedding planning platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, The Knot and Zola appeared every time. Zola was recommended most often, coming first in three out of five answers. The Knot was second, and Joy was third. Appy Couple, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zola1st
- The Knot2nd
- Joy3rd
- Minted4th
- WeddingWire5th
Appy Couple–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Knot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Joy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WeddingWire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appy Couple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wedding planning platforms
5 answers
Asked ChatGPT
“Which wedding planning website should I use in the US?”
Asked ChatGPT
“What are the best wedding planning websites in the US?”
Asked ChatGPT
“What's the best wedding planning website in the US for a registry and guest list?”
Searched Google, AI Overview
“wedding website”
Searched Google, AI Overview
“wedding registry”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which wedding planning platforms do people search for most?
This chart shows how often people search Google for each wedding planning platform by name. Each line represents a brand's share of searches for all six wedding planning platforms we track, month by month, from searches in United States.
Share of searches by month for The Knot, Zola, Joy. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Knot | Zola | Joy | Minted | WeddingWire | Appy Couple |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 33.9% | 3% | 0.93% | 0.76% | 0.08% |
| Nov 2025 | 60.8% | 34.5% | 3.2% | 0.8% | 0.65% | 0.09% |
| Dec 2025 | 56.6% | 38.2% | 3.5% | 0.91% | 0.74% | 0.08% |
| Jan 2026 | 55.9% | 38.9% | 3.4% | 0.9% | 0.73% | 0.07% |
| Feb 2026 | 59.8% | 35.9% | 3% | 0.78% | 0.52% | 0.07% |
| Mar 2026 | 59.5% | 36.3% | 2.9% | 0.75% | 0.5% | 0.05% |
| Apr 2026 | 59.1% | 36.6% | 2.9% | 0.92% | 0.41% | 0.05% |
| May 2026 | 59.5% | 36% | 3.1% | 0.93% | 0.42% | 0.06% |
| Jun 2026 | 59.1% | 36.3% | 2.9% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 51.3% | 44% | 3% | 1.2% | 0.43% | 0.05% |
| Aug 2026 | 58.1% | 36.9% | 3.4% | 1.1% | 0.41% | 0.04% |
| Sep 2026 | 55.9% | 39.1% | 3.3% | 1.3% | 0.4% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.9% | 763K | -18.2% | -2.3 points | |
| 2, held 2nd | 39.1% | 533K | -10% | +2.1 points | |
| 3, held 3rd | 3.3% | 45.3K | -16% | 0 points | |
| 4, held 4th | 1.3% | 18.1K | 0% | +0.2 points | |
| 5, held 5th | 0.4% | 5.4K | -18.2% | 0 points | |
| 6, held 6th | 0.04% | 480 | -33.3% | 0 points |
1.
The Knot55.9%
Held 1st. 763K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
2.
Zola39.1%
Held 2nd. 533K estimated branded searches, -10% vs prior month. Share +2.1 points.
3.
Joy3.3%
Held 3rd. 45.3K estimated branded searches, -16% vs prior month. Share 0 points.
4.
Minted1.3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.4%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.04%
Held 6th. 480 estimated branded searches, -33.3% vs prior month. Share 0 points.
Which brand is most popular in search among wedding planning platforms in the United States?
6 brands
In September 2026, The Knot was the most searched among wedding planning platforms in the United States, with an estimated 763K branded searches, 55.9% of all searches for the six we track. Zola is in 2nd place, 16.8 percentage points behind at 39.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| The Knot | 61.3% → 55.9% | 61.3%Oct 2025 | 51.3%Jul 2026 | 1st |
| Zola | 33.9% → 39.1% | 44%Jul 2026 | 33.9%Oct 2025 | 2nd |
| Joy | 3% → 3.3% | 3.5%Dec 2025 | 2.9%Mar 2026 | 3rd |
| Minted | 0.93% → 1.3% | 1.3%Sep 2026 | 0.75%Mar 2026 | 4th |
| WeddingWire | 0.76% → 0.4% | 0.76%Oct 2025 | 0.4%Sep 2026 | 5th |
| Appy Couple | 0.08% → 0.04% | 0.09%Nov 2025 | 0.04%Sep 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States decreased from 61.3% to 55.9%.
- Across the 12 months ending September 2026, Zola’s share of searches among wedding planning platforms in the United States increased from 33.9% to 39.1%.
- Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States peaked at 61.3% in October 2025 and was lowest at 51.3% in July 2026.
- Across the 12 months ending September 2026, Zola’s share of searches among wedding planning platforms in the United States peaked at 44% in July 2026 and was lowest at 33.9% in October 2025.
- Across the 12 months ending September 2026, Joy, Minted, WeddingWire and Appy Couple held steady: their share of searches among wedding planning platforms in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States wedding planning platforms in September 2026?
6 changes
In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%.
In September 2026, The Knot lost share of searches among wedding planning platforms in the United States, from 58.1% to 55.9%.
Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Joy in the United States rose 14.4% over 12 measured months, from 39.6K to 45.3K in September 2026.
Estimated monthly branded searches for Appy Couple in the United States fell 52% over 12 measured months, from 1K to 480 in September 2026.
Estimated monthly branded searches for WeddingWire in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
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