Joy vs The Knot:Which is searched more in the United States?
In September 2026, The Knot had more branded searches than Joy among wedding planning platforms in the United States. The Knot had about 763,000 branded searches, while Joy had 45,300. The Knot made up 55.9% of all wedding planning platform searches we track, and Joy accounted for 3.3%.
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Is Joy or The Knot more popular in search?
Compare the sites couples plan weddings, build websites and run registries on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Knot, Joy. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Knot | Zola | Joy | Minted | WeddingWire | Appy Couple |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 33.9% | 3% | 0.93% | 0.76% | 0.08% |
| Nov 2025 | 60.8% | 34.5% | 3.2% | 0.8% | 0.65% | 0.09% |
| Dec 2025 | 56.6% | 38.2% | 3.5% | 0.91% | 0.74% | 0.08% |
| Jan 2026 | 55.9% | 38.9% | 3.4% | 0.9% | 0.73% | 0.07% |
| Feb 2026 | 59.8% | 35.9% | 3% | 0.78% | 0.52% | 0.07% |
| Mar 2026 | 59.5% | 36.3% | 2.9% | 0.75% | 0.5% | 0.05% |
| Apr 2026 | 59.1% | 36.6% | 2.9% | 0.92% | 0.41% | 0.05% |
| May 2026 | 59.5% | 36% | 3.1% | 0.93% | 0.42% | 0.06% |
| Jun 2026 | 59.1% | 36.3% | 2.9% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 51.3% | 44% | 3% | 1.2% | 0.43% | 0.05% |
| Aug 2026 | 58.1% | 36.9% | 3.4% | 1.1% | 0.41% | 0.04% |
| Sep 2026 | 55.9% | 39.1% | 3.3% | 1.3% | 0.4% | 0.04% |
How has the Joy and The Knot comparison changed over the last 12 months?
3 findings
- The Knot was ahead of Joy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joy’s share of searches among wedding planning platforms in the United States moved from 3% to 3.3%, and its estimated monthly branded searches moved from 39.6K to 45.3K.
- Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States moved from 61.3% to 55.9%, and its estimated monthly branded searches moved from 797K to 763K.
How did search popularity change for United States wedding planning platforms in September 2026?
2 changes
In September 2026, The Knot lost share of searches among wedding planning platforms in the United States, from 58.1% to 55.9%.
Estimated monthly branded searches for Joy in the United States rose 14.4% over 12 measured months, from 39.6K to 45.3K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Joy’s and The Knot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wedding planning platforms
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