Brandwave

How popular isThe Knot?

In September 2026, people searched for The Knot by name about 763,000 times in the United States, about the same as the previous year. These searches made up 55.9% of all United States wedding planning platform searches, placing The Knot first out of six platforms. When we asked both ChatGPT and Google AI Overviews about wedding planning platforms, The Knot appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

The Knot is the most searched of 6 competitors and the second most recommended in AI answers.

  1. The KnotShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZolaShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. JoyShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. MintedShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. WeddingWireShare of searches 0.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top wedding planning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Knot appeared in all five answers. The Knot is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zola1st
  2. The Knot2nd
  3. Joy3rd
  4. Minted4th
  5. WeddingWire5th
  6. Appy Couple–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Knot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Joy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WeddingWire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appy Couple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wedding planning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which wedding planning platforms compete with The Knot?

The Knot against wedding planning platforms in the United States, by month

Share of searches by month for The Knot, Zola, Joy. The figures are in the table below the chart.

View monthly share of searches table
MonthThe KnotZolaJoyMintedWeddingWireAppy Couple
Oct 202561.3%33.9%3%0.93%0.76%0.08%
Nov 202560.8%34.5%3.2%0.8%0.65%0.09%
Dec 202556.6%38.2%3.5%0.91%0.74%0.08%
Jan 202655.9%38.9%3.4%0.9%0.73%0.07%
Feb 202659.8%35.9%3%0.78%0.52%0.07%
Mar 202659.5%36.3%2.9%0.75%0.5%0.05%
Apr 202659.1%36.6%2.9%0.92%0.41%0.05%
May 202659.5%36%3.1%0.93%0.42%0.06%
Jun 202659.1%36.3%2.9%1.1%0.42%0.05%
Jul 202651.3%44%3%1.2%0.43%0.05%
Aug 202658.1%36.9%3.4%1.1%0.41%0.04%
Sep 202655.9%39.1%3.3%1.3%0.4%0.04%

  1. 1.The Knot

    55.9%

    Held 1st. 763K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Zola

    39.1%

    Held 2nd. 533K estimated branded searches, -10% vs prior month. Share +2.1 points.

  3. 3.Joy

    3.3%

    Held 3rd. 45.3K estimated branded searches, -16% vs prior month. Share 0 points.

  4. 4.Minted

    1.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.WeddingWire

    0.4%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Appy Couple

    0.04%

    Held 6th. 480 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between The Knot and its closest rivals

Every comparison with The Knot

5 comparisons

How has branded search demand for The Knot changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Knot in the United States held steady, from 797K to 763K.
  • Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States decreased from 61.3% to 55.9%.
  • Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States peaked at 61.3% in October 2025 and was lowest at 51.3% in July 2026.

How did search popularity change for United States wedding planning platforms in September 2026?

6 changes

  1. In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%.

  2. In September 2026, The Knot lost share of searches among wedding planning platforms in the United States, from 58.1% to 55.9%.

  3. Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Joy in the United States rose 14.4% over 12 measured months, from 39.6K to 45.3K in September 2026.

  5. Estimated monthly branded searches for Appy Couple in the United States fell 52% over 12 measured months, from 1K to 480 in September 2026.

  6. Estimated monthly branded searches for WeddingWire in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are The Knot’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Knot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the knot
  • the knot registry
  • the knot wedding website

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How the Brand Demand Index is measured

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