Minted vs The Knot:Which is more popular?
In September 2026, The Knot had more branded searches than Minted among wedding planning platforms in the United States. The Knot had about 763,000 branded searches, while Minted had 18,100. The Knot made up 55.9% of all wedding planning platform searches we track, and Minted accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about wedding planning platforms, The Knot appeared in all five answers and Minted in two. The Knot was mentioned before Minted in every answer.
Who do people search for more?
The Knot, about 42 searches for every 1 for Minted
Who does AI mention more?
The Knot, mentioned in every answer we collected
Who does AI recommend more?
The Knot, named ahead of Minted in every answer
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Top wedding planning platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Knot appeared in all five answers. Minted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Knot was listed before Minted in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zola1st- The Knot2nd
Joy3rd
Minted4th
WeddingWire5th
Appy Couple–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Knot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Joy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WeddingWire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appy Couple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wedding planning platforms
5 answers
Asked ChatGPT
“Which wedding planning website should I use in the US?”
Asked ChatGPT
“What are the best wedding planning websites in the US?”
Asked ChatGPT
“What's the best wedding planning website in the US for a registry and guest list?”
Searched Google, AI Overview
“wedding website”
Searched Google, AI Overview
“wedding registry”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Minted or The Knot more popular in search?
This chart shows how often people search Google for Minted and The Knot by name. Each line represents a brand's share of searches for all six wedding planning platforms we track, month by month, from searches in United States.
Share of searches by month for The Knot, Minted. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Knot | Zola | Joy | Minted | WeddingWire | Appy Couple |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 33.9% | 3% | 0.93% | 0.76% | 0.08% |
| Nov 2025 | 60.8% | 34.5% | 3.2% | 0.8% | 0.65% | 0.09% |
| Dec 2025 | 56.6% | 38.2% | 3.5% | 0.91% | 0.74% | 0.08% |
| Jan 2026 | 55.9% | 38.9% | 3.4% | 0.9% | 0.73% | 0.07% |
| Feb 2026 | 59.8% | 35.9% | 3% | 0.78% | 0.52% | 0.07% |
| Mar 2026 | 59.5% | 36.3% | 2.9% | 0.75% | 0.5% | 0.05% |
| Apr 2026 | 59.1% | 36.6% | 2.9% | 0.92% | 0.41% | 0.05% |
| May 2026 | 59.5% | 36% | 3.1% | 0.93% | 0.42% | 0.06% |
| Jun 2026 | 59.1% | 36.3% | 2.9% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 51.3% | 44% | 3% | 1.2% | 0.43% | 0.05% |
| Aug 2026 | 58.1% | 36.9% | 3.4% | 1.1% | 0.41% | 0.04% |
| Sep 2026 | 55.9% | 39.1% | 3.3% | 1.3% | 0.4% | 0.04% |
How has the Minted and The Knot comparison changed over the last 12 months?
3 findings
- The Knot was ahead of Minted in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minted’s share of searches among wedding planning platforms in the United States moved from 0.93% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States moved from 61.3% to 55.9%, and its estimated monthly branded searches moved from 797K to 763K.
How did search popularity change for United States wedding planning platforms in September 2026?
2 changes
In September 2026, The Knot lost share of searches among wedding planning platforms in the United States, from 58.1% to 55.9%.
Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Minted’s and The Knot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wedding planning platforms
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