Brandwave

How popular isAppy Couple?

In September 2026, people searched for Appy Couple by name about 480 times in the United States, a 52% decrease from the previous year. These searches made up 0.04% of all United States wedding planning platform searches, placing Appy Couple sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about wedding planning platforms, Appy Couple did not appear in any of the answers.

Search and AI answers in September 2026

Appy Couple is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. The KnotShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZolaShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. JoyShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. MintedShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Appy CoupleShare of searches 0.04%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wedding planning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Appy Couple did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zola1st
  2. The Knot2nd
  3. Joy3rd
  4. Minted4th
  5. WeddingWire5th
  6. Appy Couple–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Knot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Joy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WeddingWire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appy Couple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wedding planning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which wedding planning platforms compete with Appy Couple?

Appy Couple against wedding planning platforms in the United States, by month

Share of searches by month for The Knot, Zola, Joy, Appy Couple. The figures are in the table below the chart.

View monthly share of searches table
MonthThe KnotZolaJoyMintedWeddingWireAppy Couple
Oct 202561.3%33.9%3%0.93%0.76%0.08%
Nov 202560.8%34.5%3.2%0.8%0.65%0.09%
Dec 202556.6%38.2%3.5%0.91%0.74%0.08%
Jan 202655.9%38.9%3.4%0.9%0.73%0.07%
Feb 202659.8%35.9%3%0.78%0.52%0.07%
Mar 202659.5%36.3%2.9%0.75%0.5%0.05%
Apr 202659.1%36.6%2.9%0.92%0.41%0.05%
May 202659.5%36%3.1%0.93%0.42%0.06%
Jun 202659.1%36.3%2.9%1.1%0.42%0.05%
Jul 202651.3%44%3%1.2%0.43%0.05%
Aug 202658.1%36.9%3.4%1.1%0.41%0.04%
Sep 202655.9%39.1%3.3%1.3%0.4%0.04%

  1. 1.The Knot

    55.9%

    Held 1st. 763K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Zola

    39.1%

    Held 2nd. 533K estimated branded searches, -10% vs prior month. Share +2.1 points.

  3. 3.Joy

    3.3%

    Held 3rd. 45.3K estimated branded searches, -16% vs prior month. Share 0 points.

  4. 4.Minted

    1.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.WeddingWire

    0.4%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Appy Couple

    0.04%

    Held 6th. 480 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Appy Couple and its closest rivals

Every comparison with Appy Couple

5 comparisons

How has branded search demand for Appy Couple changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Appy Couple in the United States fell from 1K to 480.
  • Across the 12 months ending September 2026, Appy Couple’s share of searches among wedding planning platforms in the United States held steady, from 0.08% to 0.04%.

How did search popularity change for United States wedding planning platforms in September 2026?

6 changes

  1. In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%.

  2. In September 2026, The Knot lost share of searches among wedding planning platforms in the United States, from 58.1% to 55.9%.

  3. Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Joy in the United States rose 14.4% over 12 measured months, from 39.6K to 45.3K in September 2026.

  5. Estimated monthly branded searches for Appy Couple in the United States fell 52% over 12 measured months, from 1K to 480 in September 2026.

  6. Estimated monthly branded searches for WeddingWire in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are Appy Couple’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Appy Couple’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • appy couple

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How the Brand Demand Index is measured

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