Brandwave

Minted vs Zola:Which is more popular?

In September 2026, Zola had more branded searches than Minted among wedding planning platforms in the United States. Zola had about 533,000 branded searches, while Minted had 18,100. Zola made up 39.1% of all wedding planning platform searches we track, and Minted accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about wedding planning platforms, Zola appeared in all five answers and Minted in two. Zola was mentioned before Minted in every answer.

Among wedding planning platforms in the United States in September 2026

Who do people search for more?

Zola, about 29 searches for every 1 for Minted

Zola 533K searchesMinted 18.1K searches

Who does AI mention more?

Zola, mentioned in every answer we collected

Zola in 5 of 5Minted in 2 of 5

Who does AI recommend more?

Zola, named ahead of Minted in every answer

Zola first in 5Minted never first

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Top wedding planning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zola appeared in all five answers. Minted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zola was listed before Minted in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zola1st
  2. The Knot2nd
  3. Joy3rd
  4. Minted4th
  5. WeddingWire5th
  6. Appy Couple–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Knot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Joy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WeddingWire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appy Couple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wedding planning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Minted or Zola more popular in search?

This chart shows how often people search Google for Minted and Zola by name. Each line represents a brand's share of searches for all six wedding planning platforms we track, month by month, from searches in United States.

Minted and Zola among wedding planning platforms in the United States, by month

Share of searches by month for Zola, Minted. The figures are in the table below the chart.

View monthly share of searches table
MonthThe KnotZolaJoyMintedWeddingWireAppy Couple
Oct 202561.3%33.9%3%0.93%0.76%0.08%
Nov 202560.8%34.5%3.2%0.8%0.65%0.09%
Dec 202556.6%38.2%3.5%0.91%0.74%0.08%
Jan 202655.9%38.9%3.4%0.9%0.73%0.07%
Feb 202659.8%35.9%3%0.78%0.52%0.07%
Mar 202659.5%36.3%2.9%0.75%0.5%0.05%
Apr 202659.1%36.6%2.9%0.92%0.41%0.05%
May 202659.5%36%3.1%0.93%0.42%0.06%
Jun 202659.1%36.3%2.9%1.1%0.42%0.05%
Jul 202651.3%44%3%1.2%0.43%0.05%
Aug 202658.1%36.9%3.4%1.1%0.41%0.04%
Sep 202655.9%39.1%3.3%1.3%0.4%0.04%

How has the Minted and Zola comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wedding planning platforms in September 2026?

2 changes

  1. In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%.

  2. Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Minted’s and Zola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Minted

1 branded search term

  • minted wedding website

Zola

4 branded search terms

  • zola
  • zola registry
  • zola wedding
  • zola wedding website

How the Brand Demand Index is measured

Other head-to-heads among wedding planning platforms

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