How popular isAmerican Greetings in search?
In September 2026, there were an estimated 49.5K branded searches for American Greetings in United States which is down 18.2% over the last 12 months. American Greetings holds 78.6% estimated Share of Search among United States greeting cards and is ranked 1st of 3 competitors for search popularity.
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Which greeting cards compete with American Greetings?
Share of Search by month for American Greetings, Hallmark, Papyrus. The figures are in the table below the chart.
View monthly share of search table
| Month | American Greetings | Hallmark | Papyrus |
|---|---|---|---|
| Oct 2025 | 75.9% | 18.6% | 5.5% |
| Nov 2025 | 75.9% | 18.6% | 5.5% |
| Dec 2025 | 75.9% | 18.6% | 5.5% |
| Jan 2026 | 76.7% | 18.8% | 4.6% |
| Feb 2026 | 76.7% | 18.8% | 4.6% |
| Mar 2026 | 80.1% | 16% | 3.8% |
| Apr 2026 | 76.7% | 18.8% | 4.6% |
| May 2026 | 79.4% | 15.9% | 4.7% |
| Jun 2026 | 79.4% | 15.9% | 4.7% |
| Jul 2026 | 79.5% | 15.9% | 4.7% |
| Aug 2026 | 78.6% | 15.7% | 5.7% |
| Sep 2026 | 78.6% | 15.7% | 5.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 49.5K | 0% | 0 points | |
| 2, held 2nd | 15.7% | 9.9K | 0% | 0 points | |
| 3, held 3rd | 5.7% | 3.6K | 0% | 0 points |
Compare search popularity between American Greetings and its closest rivals
Every comparison with American Greetings
2 comparisons
How has branded search demand for American Greetings changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for American Greetings in United States fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States increased from 75.9% to 78.6%.
- Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States peaked at 80.1% in March 2026 and was lowest at 75.9% in December 2025.
How did search popularity change for United States greeting cards in September 2026?
3 changes
Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How is American Greetings measured?
Brandwave collects information about searches that people make online using American Greetings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- american greetings
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