American Greetings vs Hallmark:Which is searched more in United States?
In September 2026, American Greetings had more branded searches than Hallmark among greeting cards in United States. American Greetings was estimated to have 49.5K branded searches compared to Hallmark’s 9.9K, and held a 78.6% Share of Search versus Hallmark’s 15.7%.
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Which is more popular in search, American Greetings or Hallmark?
Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Greetings, Hallmark. The figures are in the table below the chart.
View monthly share of search table
| Month | American Greetings | Hallmark | Papyrus |
|---|---|---|---|
| Oct 2025 | 75.9% | 18.6% | 5.5% |
| Nov 2025 | 75.9% | 18.6% | 5.5% |
| Dec 2025 | 75.9% | 18.6% | 5.5% |
| Jan 2026 | 76.7% | 18.8% | 4.6% |
| Feb 2026 | 76.7% | 18.8% | 4.6% |
| Mar 2026 | 80.1% | 16% | 3.8% |
| Apr 2026 | 76.7% | 18.8% | 4.6% |
| May 2026 | 79.4% | 15.9% | 4.7% |
| Jun 2026 | 79.4% | 15.9% | 4.7% |
| Jul 2026 | 79.5% | 15.9% | 4.7% |
| Aug 2026 | 78.6% | 15.7% | 5.7% |
| Sep 2026 | 78.6% | 15.7% | 5.7% |
How has the American Greetings and Hallmark comparison changed over the last 12 months?
3 findings
- American Greetings was ahead of Hallmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States moved from 75.9% to 78.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States moved from 18.6% to 15.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for United States greeting cards in September 2026?
2 changes
Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among greeting cards
How each brand is measured
Brandwave collects information about searches that people make online using American Greetings’ and Hallmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Greetings
1 branded search term
- american greetings
Hallmark
1 branded search term
- hallmark cards
Put your own brand in this comparison
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