Brandwave

Greeting cards in United States:Which are searched most?

In September 2026, American Greetings was the most searched among greeting cards in United States, with an estimated 49.5K branded searches and 78.6% estimated Share of Search within this set.

Share of Search, September 2026
  1. American Greetings78.6%
  2. Hallmark15.7%
  3. Papyrus5.7%

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Share of SearchLeaderboard

Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among greeting cards in United States, by month

Share of Search by month for American Greetings, Hallmark, Papyrus. The figures are in the table below the chart.

View monthly share of search table
MonthAmerican GreetingsHallmarkPapyrus
Oct 202575.9%18.6%5.5%
Nov 202575.9%18.6%5.5%
Dec 202575.9%18.6%5.5%
Jan 202676.7%18.8%4.6%
Feb 202676.7%18.8%4.6%
Mar 202680.1%16%3.8%
Apr 202676.7%18.8%4.6%
May 202679.4%15.9%4.7%
Jun 202679.4%15.9%4.7%
Jul 202679.5%15.9%4.7%
Aug 202678.6%15.7%5.7%
Sep 202678.6%15.7%5.7%

This month’s ranking, September 2026

  1. 1.American Greetings

    78.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hallmark

    15.7%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Papyrus

    5.7%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among greeting cards in United States?

In September 2026, American Greetings was the most searched among greeting cards in United States, with an estimated 49.5K branded searches and 78.6% estimated Share of Search within this set. Hallmark is in 2nd place, 62.9 percentage points behind at 15.7% Share of Search.

United States greeting cards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
American Greetings75.9% → 78.6%80.1%Mar 202675.9%Dec 20251st
Hallmark18.6% → 15.7%18.8%Jan 202615.7%Aug 20262nd
Papyrus5.5% → 5.7%5.7%Aug 20263.8%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States increased from 75.9% to 78.6%.
  • Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States decreased from 18.6% to 15.7%.
  • Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States peaked at 80.1% in March 2026 and was lowest at 75.9% in December 2025.
  • Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States peaked at 18.8% in January 2026 and was lowest at 15.7% in August 2026.
  • Across the 12 months ending September 2026, Papyrus’ estimated Share of Search among greeting cards in United States peaked at 5.7% in August 2026 and was lowest at 3.8% in March 2026.
  • Across the 12 months ending September 2026, Papyrus held steady: its estimated Share of Search among greeting cards in United States moved less than 0.5 percentage points.

How did search popularity change for United States greeting cards in September 2026?

  1. Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  2. Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

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