Brandwave

How popular isEsti?

In September 2026, people searched for Esti by name about 1,300 times in the United States, an 18.8% decrease from the previous year. These searches made up 3% of all United States dips brand searches, placing Esti sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about dips brands, Esti appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Esti is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. TostitosShare of searches 36%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Heluva Good!Share of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MarzettiShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Wholly GuacamoleShare of searches 15.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. EstiShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top dips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Esti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Esti is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heluva Good!1st
  2. Tostitos2nd
  3. Esti3rd
  4. La Terra Fina4th
  5. Wholly Guacamole5th
  6. Marzetti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heluva Good!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tostitos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Terra Fina2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Esti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wholly Guacamole1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marzetti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which dips brands compete with Esti?

Esti against dips brands in the United States, by month

Share of searches by month for Tostitos, Heluva Good!, Marzetti, Wholly Guacamole, La Terra Fina, Esti. The figures are in the table below the chart.

View monthly share of searches table
MonthTostitosHeluva Good!MarzettiWholly GuacamoleLa Terra FinaEsti
Oct 202537.3%23%15.7%15.7%4.5%3.8%
Nov 202536.6%26.8%15.4%12.6%5.6%3%
Dec 202538.3%27.9%13.2%13.2%4.8%2.6%
Jan 202636%26.2%15.2%15.2%4.5%3%
Feb 202635.5%25.9%18.3%15%3%2.4%
Mar 202633%25.9%14.5%17.8%5.3%3.5%
Apr 202637%22.9%15.6%15.6%4.5%4.5%
May 202638.3%23.9%13.7%16.8%4%3.3%
Jun 202644.8%23.8%11.2%13.6%3.9%2.7%
Jul 202637.1%28.2%10.9%13.3%7.3%3.2%
Aug 202638.8%24.3%11.4%17.1%5.1%3.4%
Sep 202636%26.4%15.1%15.1%4.4%3%

  1. 1.Tostitos

    36%

    Held 1st. 15.7K estimated branded searches, -14.7% vs prior month. Share -2.8 points.

  2. 2.Heluva Good!

    26.4%

    Held 2nd. 11.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Marzetti

    15.1%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  4. 4.Wholly Guacamole

    15.1%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.La Terra Fina

    4.4%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.

  6. 6.Esti

    3%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

Compare popularity between Esti and its closest rivals

Every comparison with Esti

5 comparisons

How has branded search demand for Esti changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Esti in the United States fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Esti’s share of searches among dips brands in the United States decreased from 3.8% to 3%.
  • Across the 12 months ending September 2026, Esti’s share of searches among dips brands in the United States peaked at 4.5% in April 2026 and was lowest at 2.4% in February 2026.

How did search popularity change for United States dips brands in September 2026?

6 changes

  1. In September 2026, Marzetti overtook Wholly Guacamole to rank 3rd among dips brands in the United States, with 15.1% of the searches.

  2. In September 2026, Heluva Good! gained share of searches among dips brands in the United States, from 24.3% to 26.4%.

  3. In September 2026, Tostitos lost share of searches among dips brands in the United States, from 38.8% to 36%.

  4. In September 2026, Wholly Guacamole lost share of searches among dips brands in the United States, from 17.1% to 15.1%.

  5. In September 2026, La Terra Fina lost share of searches among dips brands in the United States, from 5.1% to 4.4%.

  6. Estimated monthly branded searches for Esti in the United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Esti’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Esti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esti hummus

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How the Brand Demand Index is measured

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