Esti vs La Terra Fina:Which is more popular?
In September 2026, La Terra Fina had more branded searches than Esti among dips brands in the United States. La Terra Fina had about 1,900 branded searches, while Esti had 1,300. La Terra Fina made up 4.4% of all dips brand searches we track, and Esti accounted for 3%. When we asked ChatGPT and Google AI Overviews about dips brands, Esti and La Terra Fina each appeared in two of the five answers. Esti was mentioned before La Terra Fina in two out of three answers that named either.
Who do people search for more?
La Terra Fina, about 46% more searches than Esti
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Esti, named ahead of La Terra Fina in 2 of 3 answers
Follow Esti vs La Terra Fina and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Esti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Terra Fina was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Esti was listed before La Terra Fina in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Heluva Good!1st
Tostitos2nd- Esti3rd
- La Terra Fina4th
Wholly Guacamole5th
Marzetti–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heluva Good!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tostitos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Terra Fina2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Esti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wholly Guacamole1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marzetti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dips brands
5 answers
Asked ChatGPT
“Which dips brand should I buy in the US?”
Asked ChatGPT
“What are the best dips brands in the US?”
Asked ChatGPT
“What's the best dips brand in the US for party snacks?”
Searched Google, AI Overview
“dips brands”
Searched Google, AI Overview
“party dips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Esti or La Terra Fina more popular in search?
This chart shows how often people search Google for Esti and La Terra Fina by name. Each line represents a brand's share of searches for all six dips brands we track, month by month, from searches in United States.
Share of searches by month for La Terra Fina, Esti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tostitos | Heluva Good! | Marzetti | Wholly Guacamole | La Terra Fina | Esti |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 23% | 15.7% | 15.7% | 4.5% | 3.8% |
| Nov 2025 | 36.6% | 26.8% | 15.4% | 12.6% | 5.6% | 3% |
| Dec 2025 | 38.3% | 27.9% | 13.2% | 13.2% | 4.8% | 2.6% |
| Jan 2026 | 36% | 26.2% | 15.2% | 15.2% | 4.5% | 3% |
| Feb 2026 | 35.5% | 25.9% | 18.3% | 15% | 3% | 2.4% |
| Mar 2026 | 33% | 25.9% | 14.5% | 17.8% | 5.3% | 3.5% |
| Apr 2026 | 37% | 22.9% | 15.6% | 15.6% | 4.5% | 4.5% |
| May 2026 | 38.3% | 23.9% | 13.7% | 16.8% | 4% | 3.3% |
| Jun 2026 | 44.8% | 23.8% | 11.2% | 13.6% | 3.9% | 2.7% |
| Jul 2026 | 37.1% | 28.2% | 10.9% | 13.3% | 7.3% | 3.2% |
| Aug 2026 | 38.8% | 24.3% | 11.4% | 17.1% | 5.1% | 3.4% |
| Sep 2026 | 36% | 26.4% | 15.1% | 15.1% | 4.4% | 3% |
How has the Esti and La Terra Fina comparison changed over the last 12 months?
3 findings
- La Terra Fina was ahead of Esti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esti’s share of searches among dips brands in the United States moved from 3.8% to 3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, La Terra Fina’s share of searches among dips brands in the United States moved from 4.5% to 4.4%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for United States dips brands in September 2026?
2 changes
In September 2026, La Terra Fina lost share of searches among dips brands in the United States, from 5.1% to 4.4%.
Estimated monthly branded searches for Esti in the United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Esti’s and La Terra Fina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esti
1 branded search term
- esti hummus
La Terra Fina
1 branded search term
- la terra fina
Other head-to-heads among dips brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.