Heluva Good! vs Marzetti:Which is searched more in the United States?
In September 2026, Heluva Good! had more branded searches than Marzetti among dips brands in the United States. Heluva Good! had about 11,500 branded searches, while Marzetti had 6,600. Heluva Good! made up 26.4% of all dips brand searches we track, and Marzetti accounted for 15.1%.
Follow Heluva Good! vs Marzetti and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Heluva Good! or Marzetti more popular in search?
Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Heluva Good!, Marzetti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tostitos | Heluva Good! | Marzetti | Wholly Guacamole | La Terra Fina | Esti |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 23% | 15.7% | 15.7% | 4.5% | 3.8% |
| Nov 2025 | 36.6% | 26.8% | 15.4% | 12.6% | 5.6% | 3% |
| Dec 2025 | 38.3% | 27.9% | 13.2% | 13.2% | 4.8% | 2.6% |
| Jan 2026 | 36% | 26.2% | 15.2% | 15.2% | 4.5% | 3% |
| Feb 2026 | 35.5% | 25.9% | 18.3% | 15% | 3% | 2.4% |
| Mar 2026 | 33% | 25.9% | 14.5% | 17.8% | 5.3% | 3.5% |
| Apr 2026 | 37% | 22.9% | 15.6% | 15.6% | 4.5% | 4.5% |
| May 2026 | 38.3% | 23.9% | 13.7% | 16.8% | 4% | 3.3% |
| Jun 2026 | 44.8% | 23.8% | 11.2% | 13.6% | 3.9% | 2.7% |
| Jul 2026 | 37.1% | 28.2% | 10.9% | 13.3% | 7.3% | 3.2% |
| Aug 2026 | 38.8% | 24.3% | 11.4% | 17.1% | 5.1% | 3.4% |
| Sep 2026 | 36% | 26.4% | 15.1% | 15.1% | 4.4% | 3% |
How has the Heluva Good! and Marzetti comparison changed over the last 12 months?
3 findings
- Heluva Good! was ahead of Marzetti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heluva Good!’s share of searches among dips brands in the United States moved from 23% to 26.4%, and its estimated monthly branded searches moved from 9.7K to 11.5K.
- Across the 12 months ending September 2026, Marzetti’s share of searches among dips brands in the United States moved from 15.7% to 15.1%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for United States dips brands in September 2026?
2 changes
In September 2026, Marzetti overtook Wholly Guacamole to rank 3rd among dips brands in the United States, with 15.1% of the searches.
In September 2026, Heluva Good! gained share of searches among dips brands in the United States, from 24.3% to 26.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Heluva Good!’s and Marzetti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heluva Good!
2 branded search terms
- heluva good
- heluva good dip
Marzetti
1 branded search term
- marzetti
Other head-to-heads among dips brands
Tostitos vs Heluva Good!: compare search popularity- Tostitos vs Marzetti: compare search popularity
Tostitos vs Wholly Guacamole: compare search popularity
Tostitos vs La Terra Fina: compare search popularity- Heluva Good! vs Wholly Guacamole: compare search popularity
- Heluva Good! vs La Terra Fina: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.