Heluva Good! vs Tostitos:Which is searched more in the United States?
In September 2026, Tostitos had more branded searches than Heluva Good! among dips brands in the United States. Tostitos had about 15,700 branded searches, while Heluva Good! had 11,500. Tostitos made up 36% of all dips brand searches we track, and Heluva Good! accounted for 26.4%.
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Is Heluva Good! or Tostitos more popular in search?
Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tostitos, Heluva Good!. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tostitos | Heluva Good! | Marzetti | Wholly Guacamole | La Terra Fina | Esti |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 23% | 15.7% | 15.7% | 4.5% | 3.8% |
| Nov 2025 | 36.6% | 26.8% | 15.4% | 12.6% | 5.6% | 3% |
| Dec 2025 | 38.3% | 27.9% | 13.2% | 13.2% | 4.8% | 2.6% |
| Jan 2026 | 36% | 26.2% | 15.2% | 15.2% | 4.5% | 3% |
| Feb 2026 | 35.5% | 25.9% | 18.3% | 15% | 3% | 2.4% |
| Mar 2026 | 33% | 25.9% | 14.5% | 17.8% | 5.3% | 3.5% |
| Apr 2026 | 37% | 22.9% | 15.6% | 15.6% | 4.5% | 4.5% |
| May 2026 | 38.3% | 23.9% | 13.7% | 16.8% | 4% | 3.3% |
| Jun 2026 | 44.8% | 23.8% | 11.2% | 13.6% | 3.9% | 2.7% |
| Jul 2026 | 37.1% | 28.2% | 10.9% | 13.3% | 7.3% | 3.2% |
| Aug 2026 | 38.8% | 24.3% | 11.4% | 17.1% | 5.1% | 3.4% |
| Sep 2026 | 36% | 26.4% | 15.1% | 15.1% | 4.4% | 3% |
How has the Heluva Good! and Tostitos comparison changed over the last 12 months?
3 findings
- Tostitos was ahead of Heluva Good! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heluva Good!’s share of searches among dips brands in the United States moved from 23% to 26.4%, and its estimated monthly branded searches moved from 9.7K to 11.5K.
- Across the 12 months ending September 2026, Tostitos’ share of searches among dips brands in the United States moved from 37.3% to 36%, and its estimated monthly branded searches held steady at 15.7K.
How did search popularity change for United States dips brands in September 2026?
2 changes
In September 2026, Heluva Good! gained share of searches among dips brands in the United States, from 24.3% to 26.4%.
In September 2026, Tostitos lost share of searches among dips brands in the United States, from 38.8% to 36%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Heluva Good!’s and Tostitos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heluva Good!
2 branded search terms
- heluva good
- heluva good dip
Tostitos
2 branded search terms
- tostitos dip
- tostitos queso
Other head-to-heads among dips brands
Tostitos vs Marzetti: compare search popularity
Tostitos vs Wholly Guacamole: compare search popularity
Tostitos vs La Terra Fina: compare search popularity- Heluva Good! vs Marzetti: compare search popularity
- Heluva Good! vs Wholly Guacamole: compare search popularity
- Heluva Good! vs La Terra Fina: compare search popularity
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