Esti vs Wholly Guacamole:Which is searched more in the United States?
In September 2026, Wholly Guacamole had more branded searches than Esti among dips brands in the United States. Wholly Guacamole had about 6,600 branded searches, while Esti had 1,300. Wholly Guacamole made up 15.1% of all dips brand searches we track, and Esti accounted for 3%.
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Is Esti or Wholly Guacamole more popular in search?
Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wholly Guacamole, Esti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tostitos | Heluva Good! | Marzetti | Wholly Guacamole | La Terra Fina | Esti |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 23% | 15.7% | 15.7% | 4.5% | 3.8% |
| Nov 2025 | 36.6% | 26.8% | 15.4% | 12.6% | 5.6% | 3% |
| Dec 2025 | 38.3% | 27.9% | 13.2% | 13.2% | 4.8% | 2.6% |
| Jan 2026 | 36% | 26.2% | 15.2% | 15.2% | 4.5% | 3% |
| Feb 2026 | 35.5% | 25.9% | 18.3% | 15% | 3% | 2.4% |
| Mar 2026 | 33% | 25.9% | 14.5% | 17.8% | 5.3% | 3.5% |
| Apr 2026 | 37% | 22.9% | 15.6% | 15.6% | 4.5% | 4.5% |
| May 2026 | 38.3% | 23.9% | 13.7% | 16.8% | 4% | 3.3% |
| Jun 2026 | 44.8% | 23.8% | 11.2% | 13.6% | 3.9% | 2.7% |
| Jul 2026 | 37.1% | 28.2% | 10.9% | 13.3% | 7.3% | 3.2% |
| Aug 2026 | 38.8% | 24.3% | 11.4% | 17.1% | 5.1% | 3.4% |
| Sep 2026 | 36% | 26.4% | 15.1% | 15.1% | 4.4% | 3% |
How has the Esti and Wholly Guacamole comparison changed over the last 12 months?
3 findings
- Wholly Guacamole was ahead of Esti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esti’s share of searches among dips brands in the United States moved from 3.8% to 3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Wholly Guacamole’s share of searches among dips brands in the United States moved from 15.7% to 15.1%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for United States dips brands in September 2026?
3 changes
In September 2026, Marzetti overtook Wholly Guacamole to rank 3rd among dips brands in the United States, with 15.1% of the searches.
In September 2026, Wholly Guacamole lost share of searches among dips brands in the United States, from 17.1% to 15.1%.
Estimated monthly branded searches for Esti in the United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Esti’s and Wholly Guacamole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esti
1 branded search term
- esti hummus
Wholly Guacamole
1 branded search term
- wholly guacamole
Other head-to-heads among dips brands
Tostitos vs Heluva Good!: compare search popularity- Tostitos vs Marzetti: compare search popularity
- Tostitos vs Wholly Guacamole: compare search popularity
Tostitos vs La Terra Fina: compare search popularity- Heluva Good! vs Marzetti: compare search popularity
- Heluva Good! vs Wholly Guacamole: compare search popularity
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