Esti vs Tostitos:Which is more popular?
In September 2026, Tostitos had more branded searches than Esti among dips brands in the United States. Tostitos had about 15,700 branded searches, while Esti had 1,300. Tostitos made up 36% of all dips brand searches we track, and Esti accounted for 3%. When we asked ChatGPT and Google AI Overviews about dips brands, Tostitos appeared in three of the five answers and Esti in two. Esti and Tostitos were each mentioned first in two of the four answers.
Who do people search for more?
Tostitos, about 12 searches for every 1 for Esti
Who does AI mention more?
Tostitos, mentioned in 3 of 5 answers, Esti in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tostitos was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Esti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Esti and Tostitos were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Heluva Good!1st
- Tostitos2nd
Esti3rd
La Terra Fina4th
Wholly Guacamole5th
Marzetti–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heluva Good!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tostitos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Terra Fina2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Esti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wholly Guacamole1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marzetti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dips brands
5 answers
Asked ChatGPT
“Which dips brand should I buy in the US?”
Asked ChatGPT
“What are the best dips brands in the US?”
Asked ChatGPT
“What's the best dips brand in the US for party snacks?”
Searched Google, AI Overview
“dips brands”
Searched Google, AI Overview
“party dips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Esti or Tostitos more popular in search?
This chart shows how often people search Google for Esti and Tostitos by name. Each line represents a brand's share of searches for all six dips brands we track, month by month, from searches in United States.
Share of searches by month for Tostitos, Esti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tostitos | Heluva Good! | Marzetti | Wholly Guacamole | La Terra Fina | Esti |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 23% | 15.7% | 15.7% | 4.5% | 3.8% |
| Nov 2025 | 36.6% | 26.8% | 15.4% | 12.6% | 5.6% | 3% |
| Dec 2025 | 38.3% | 27.9% | 13.2% | 13.2% | 4.8% | 2.6% |
| Jan 2026 | 36% | 26.2% | 15.2% | 15.2% | 4.5% | 3% |
| Feb 2026 | 35.5% | 25.9% | 18.3% | 15% | 3% | 2.4% |
| Mar 2026 | 33% | 25.9% | 14.5% | 17.8% | 5.3% | 3.5% |
| Apr 2026 | 37% | 22.9% | 15.6% | 15.6% | 4.5% | 4.5% |
| May 2026 | 38.3% | 23.9% | 13.7% | 16.8% | 4% | 3.3% |
| Jun 2026 | 44.8% | 23.8% | 11.2% | 13.6% | 3.9% | 2.7% |
| Jul 2026 | 37.1% | 28.2% | 10.9% | 13.3% | 7.3% | 3.2% |
| Aug 2026 | 38.8% | 24.3% | 11.4% | 17.1% | 5.1% | 3.4% |
| Sep 2026 | 36% | 26.4% | 15.1% | 15.1% | 4.4% | 3% |
How has the Esti and Tostitos comparison changed over the last 12 months?
3 findings
- Tostitos was ahead of Esti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esti’s share of searches among dips brands in the United States moved from 3.8% to 3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Tostitos’ share of searches among dips brands in the United States moved from 37.3% to 36%, and its estimated monthly branded searches held steady at 15.7K.
How did search popularity change for United States dips brands in September 2026?
2 changes
In September 2026, Tostitos lost share of searches among dips brands in the United States, from 38.8% to 36%.
Estimated monthly branded searches for Esti in the United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Esti’s and Tostitos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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