How popular isAmy's?
In September 2026, people searched for Amy's by name about 17,500 times in the United States, about the same as the previous year. These searches made up 2.2% of all United States frozen meal brand searches, placing Amy's seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about frozen meal brands, Amy's appeared in all answers and was the second most recommended of the seven.
Amy's is the seventh most searched of 7 competitors and the second most recommended in AI answers.
Stouffer'sShare of searches 49.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Lean CuisineShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Hungry-ManShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Marie Callender’sShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Amy'sShare of searches 2.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top frozen meal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amy's appeared in all five answers. Amy's is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Healthy Choice1st
- Amy's2nd
- Stouffer's3rd
- Lean Cuisine4th
- Banquet5th
- Marie Callender’s6th
- Hungry-Man–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Healthy Choice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lean Cuisine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stouffer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marie Callender’s1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Banquet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hungry-Man0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frozen meal brands
5 answers
Asked ChatGPT
“What are the best frozen meals for lunch at work?”
Asked ChatGPT
“Which frozen dinners are actually healthy?”
Asked ChatGPT
“What's the best frozen meal for a quick dinner?”
Searched Google, AI Overview
“frozen meals”
Searched Google, AI Overview
“best frozen meals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which frozen meal brands compete with Amy's?
Share of searches by month for Stouffer's, Lean Cuisine, Hungry-Man, Marie Callender’s, Banquet, Healthy Choice, Amy's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stouffer's | Lean Cuisine | Hungry-Man | Marie Callender’s | Banquet | Healthy Choice | Amy's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 14% | 8.1% | 3.7% | 4.6% | 4.6% |
| Nov 2025 | 49.6% | 18.3% | 13.6% | 8.2% | 3.6% | 3% | 3.6% |
| Dec 2025 | 52.6% | 15.8% | 11.8% | 8.7% | 3.1% | 3.1% | 4.7% |
| Jan 2026 | 41.3% | 20.7% | 12.6% | 8.4% | 3.4% | 6.2% | 7.5% |
| Feb 2026 | 44.9% | 20.2% | 15% | 6.6% | 4% | 6% | 3.3% |
| Mar 2026 | 41.1% | 25.1% | 15.3% | 6.2% | 4.1% | 6.1% | 2.2% |
| Apr 2026 | 46.5% | 20.9% | 15.6% | 5.4% | 4.1% | 4.1% | 3.4% |
| May 2026 | 45.1% | 20.3% | 14% | 11% | 3.3% | 4% | 2.2% |
| Jun 2026 | 39.4% | 17.8% | 10.8% | 23% | 3.5% | 3.5% | 1.9% |
| Jul 2026 | 46.3% | 20.9% | 13.8% | 8.5% | 4.1% | 4.1% | 2.3% |
| Aug 2026 | 43.9% | 24.1% | 14.7% | 6.5% | 3.9% | 4.8% | 2.1% |
| Sep 2026 | 49.2% | 20.1% | 15% | 5.6% | 4% | 4% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 54.2K | +9.9% | +5.3 points | |
| 2, held 2nd | 20.1% | 22.2K | -18.1% | -4 points | |
| 3, held 3rd | 15% | 16.5K | 0% | +0.3 points | |
| 4, held 4th | 5.6% | 6.1K | -16.2% | -0.9 points | |
| 5, moved from 6th to 5th | 4% | 4.4K | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4% | 4.4K | -18.5% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.2% | 2.4K | 0% | 0 points |
49.2%
Held 1st. 54.2K estimated branded searches, +9.9% vs prior month. Share +5.3 points.
20.1%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4 points.
15%
Held 3rd. 16.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.6%
Held 4th. 6.1K estimated branded searches, -16.2% vs prior month. Share -0.9 points.
5.
Banquet4%
Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
4%
Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
7.
Amy's2.2%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Amy's sells other things too, so only its searches that name this product count here, like “amy's frozen meals”.
Compare popularity between Amy's and its closest rivals
Every comparison with Amy's
12 comparisons
How has branded search demand for Amy's changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amy's in the United States held steady, from 17.9K to 17.5K.
- Across the 12 months ending September 2026, Amy's’ share of searches among frozen meal brands in the United States decreased from 4.6% to 2.2%.
- Across the 12 months ending September 2026, Amy's’ share of searches among frozen meal brands in the United States peaked at 7.5% in January 2026 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Amy's fell from 5th to 7th among frozen meal brands in the United States.
How did search popularity change for United States frozen meal brands in September 2026?
6 changes
In September 2026, Stouffer's gained share of searches among frozen meal brands in the United States, from 43.9% to 49.2%.
In September 2026, Lean Cuisine lost share of searches among frozen meal brands in the United States, from 24.1% to 20.1%.
In September 2026, Marie Callender’s lost share of searches among frozen meal brands in the United States, from 6.5% to 5.6%.
In September 2026, Healthy Choice lost share of searches among frozen meal brands in the United States, from 4.8% to 4%.
Hungry-Man’s share of searches among frozen meal brands in the United States has gained ground for 3 months in a row, from 10.8% to 15% in September 2026.
In September 2026, Banquet rose from 6th to 5th among frozen meal brands in the United States.
How are Amy's’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amy s
- amy's frozen meals
- amys kitchen
Do you work for Amy's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Amy's compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Soup brands | 4th of 7 | 5% | Show ranking |
| Frozen meal brands | 7th of 7 | 2.2% | Shown above |
Is Amy's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.