Amy's vs Stouffer's:Which is more popular?
In September 2026, Stouffer's had more branded searches than Amy's among frozen meal brands in the United States. Stouffer's had about 54,200 branded searches, while Amy's had 2,400. Stouffer's made up 49.2% of all frozen meal brand searches we track, and Amy's accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about frozen meal brands, Amy's appeared in all five answers and Stouffer's in two. Amy's was mentioned before Stouffer's in three out of five answers.
Who do people search for more?
Stouffer's, about 23 searches for every 1 for Amy's
Who does AI mention more?
Amy's, mentioned in every answer we collected
Who does AI recommend more?
Amy's, named ahead of Stouffer's in 3 of 5 answers
Follow Amy's vs Stouffer's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top frozen meal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amy's appeared in all five answers. Stouffer's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amy's was listed before Stouffer's in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Healthy Choice1st- Amy's2nd
- Stouffer's3rd
Lean Cuisine4th- Banquet5th
- Marie Callender’s6th
- Hungry-Man–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Healthy Choice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lean Cuisine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stouffer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marie Callender’s1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Banquet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hungry-Man0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frozen meal brands
5 answers
Asked ChatGPT
“What are the best frozen meals for lunch at work?”
Asked ChatGPT
“Which frozen dinners are actually healthy?”
Asked ChatGPT
“What's the best frozen meal for a quick dinner?”
Searched Google, AI Overview
“frozen meals”
Searched Google, AI Overview
“best frozen meals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Amy's or Stouffer's more popular in search?
This chart shows how often people search Google for Amy's and Stouffer's by name. Each line represents a brand's share of searches for all seven frozen meal brands we track, month by month, from searches in United States.
Share of searches by month for Stouffer's, Amy's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stouffer's | Lean Cuisine | Hungry-Man | Marie Callender’s | Banquet | Healthy Choice | Amy's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 14% | 8.1% | 3.7% | 4.6% | 4.6% |
| Nov 2025 | 49.6% | 18.3% | 13.6% | 8.2% | 3.6% | 3% | 3.6% |
| Dec 2025 | 52.6% | 15.8% | 11.8% | 8.7% | 3.1% | 3.1% | 4.7% |
| Jan 2026 | 41.3% | 20.7% | 12.6% | 8.4% | 3.4% | 6.2% | 7.5% |
| Feb 2026 | 44.9% | 20.2% | 15% | 6.6% | 4% | 6% | 3.3% |
| Mar 2026 | 41.1% | 25.1% | 15.3% | 6.2% | 4.1% | 6.1% | 2.2% |
| Apr 2026 | 46.5% | 20.9% | 15.6% | 5.4% | 4.1% | 4.1% | 3.4% |
| May 2026 | 45.1% | 20.3% | 14% | 11% | 3.3% | 4% | 2.2% |
| Jun 2026 | 39.4% | 17.8% | 10.8% | 23% | 3.5% | 3.5% | 1.9% |
| Jul 2026 | 46.3% | 20.9% | 13.8% | 8.5% | 4.1% | 4.1% | 2.3% |
| Aug 2026 | 43.9% | 24.1% | 14.7% | 6.5% | 3.9% | 4.8% | 2.1% |
| Sep 2026 | 49.2% | 20.1% | 15% | 5.6% | 4% | 4% | 2.2% |
Amy's sells other things too, so only its searches that name this product count here, like “amy's frozen meals”.
How has the Amy's and Stouffer's comparison changed over the last 12 months?
3 findings
- Stouffer's was ahead of Amy's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amy's’ share of searches among frozen meal brands in the United States moved from 4.6% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 12 months ending September 2026, Stouffer's’ share of searches among frozen meal brands in the United States moved from 41.9% to 49.2%, and its estimated monthly branded searches moved from 49.3K to 54.2K.
How did search popularity change for United States frozen meal brands in September 2026?
2 changes
In September 2026, Stouffer's gained share of searches among frozen meal brands in the United States, from 43.9% to 49.2%.
Estimated monthly branded searches for Amy's in the United States fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amy's’ and Stouffer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amy's
1 branded search term
- amy's frozen meals
Stouffer's
2 branded search terms
- stouffer's lasagna
- stouffers
Other head-to-heads among frozen meal brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.