Trade Radiators vs Victorian Plumbing:Which is more popular?
In September 2026, Trade Radiators had more branded searches than Victorian Plumbing among radiator retailers in the United Kingdom. Trade Radiators had about 4,400 branded searches, while Victorian Plumbing had 1,300. Trade Radiators made up 15.9% of all radiator retailer searches we track, and Victorian Plumbing accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about radiator retailers, Victorian Plumbing appeared in one of the five answers and Trade Radiators in none.
Who do people search for more?
Trade Radiators, about 3 searches for every 1 for Victorian Plumbing
Who does AI mention more?
Victorian Plumbing, mentioned in 1 of 5 answers, Trade Radiators in 0
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Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Victorian Plumbing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Radiators did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Trade Radiators or Victorian Plumbing more popular in search?
This chart shows how often people search Google for Trade Radiators and Victorian Plumbing by name. Each line represents a brand's share of searches for all seven radiator retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Trade Radiators, Victorian Plumbing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
Victorian Plumbing sells other things too, so only its searches that name this product count here, like “victorian plumbing radiators”.
How has the Trade Radiators and Victorian Plumbing comparison changed over the last 12 months?
3 findings
- Trade Radiators was ahead of Victorian Plumbing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trade Radiators’ share of searches among radiator retailers in the United Kingdom moved from 15.8% to 15.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among radiator retailers in the United Kingdom held steady at 4.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom radiator retailers in September 2026?
2 changes
In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.
Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trade Radiators’ and Victorian Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trade Radiators
1 branded search term
- trade radiators
Victorian Plumbing
1 branded search term
- victorian plumbing radiators
Other head-to-heads among radiator retailers
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