How popular isTrade Radiators?
In September 2026, people searched for Trade Radiators by name about 4,400 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 15.9% of all United Kingdom radiator retailer searches, placing Trade Radiators third out of seven retailers. When we asked both ChatGPT and Google AI Overviews about radiator retailers, Trade Radiators did not appear in any of the answers.
Trade Radiators is the third most searched of 7 competitors and not listed in any AI answer.
Radiator OutletShare of searches 43.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StelradShare of searches 19.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Trade RadiatorsShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BestHeatingShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Victorian PlumbingShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
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Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trade Radiators did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which radiator retailers compete with Trade Radiators?
Share of searches by month for Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre, Plumbworld. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 12.1K | +22.2% | +0.4 points | |
| 2, held 2nd | 19.5% | 5.4K | +22.7% | +0.3 points | |
| 3, held 3rd | 15.9% | 4.4K | +22.2% | +0.2 points | |
| 4, held 4th | 10.5% | 2.9K | +20.8% | 0 points | |
| 5, moved from 6th to 5th | 4.7% | 1.3K | +30% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.6% | 1K | 0% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.1% | 590 | 0% | -0.4 points |
43.7%
Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
2.
Stelrad19.5%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
15.9%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
10.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
4.7%
Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.
3.6%
Moved from 5th to 6th. 1K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.1%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.4 points.
Victorian Plumbing and Plumbworld sell other things too, so only their searches that name this product count here, like “victorian plumbing radiators”.
Compare popularity between Trade Radiators and its closest rivals
- Trade Radiators vs Radiator Outlet: compare popularity
- Trade Radiators vs Stelrad: compare popularity
- Trade Radiators vs BestHeating: compare popularity
- Trade Radiators vs Victorian Plumbing: compare popularity
- Trade Radiators vs The Radiator Centre: compare popularity
- Compare Trade Radiators with any brand
Every comparison with Trade Radiators
6 comparisons
How has branded search demand for Trade Radiators changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trade Radiators in the United Kingdom fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Trade Radiators’ share of searches among radiator retailers in the United Kingdom peaked at 18.1% in December 2025 and was lowest at 12.9% in November 2025.
How did search popularity change for United Kingdom radiator retailers in September 2026?
6 changes
In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.
In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.
Estimated monthly branded searches for Plumbworld in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for BestHeating in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Trade Radiators’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Trade Radiators’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- trade radiators
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