Radiator retailers in the United Kingdom:Which are most popular?

Name: Radiator retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Radiator Outlet was the most searched radiator retailer in the United Kingdom, accounting for 43.7% of all searches among the seven retailers we track. When we checked with ChatGPT and Google AI Overviews, BestHeating was mentioned most often, in four of the five answers. BestHeating was recommended most often, coming first in one out of two responses that gave a list.

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Top radiator retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BestHeating was mentioned most often, in four of the five answers. BestHeating was recommended most often, coming first in one out of two answers that gave a list. Victorian Plumbing was second, and The Radiator Centre was third. Radiator Outlet, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
BestHeating	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
The Radiator Centre	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Victorian Plumbing	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Plumbworld	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Radiator Outlet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Stelrad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Trade Radiators	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about radiator retailers

5 answers

Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
1. 1BestHeating
Asked ChatGPT
“Which UK shops sell good designer radiators?”
1. 1The Radiator Centre
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
1. 1BestHeating
Searched Google, AI Overview
“designer radiators”
1. 1BestHeating
2. 2The Radiator Centre

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which radiator retailers do people search for most?

This chart shows how often people search Google for each radiator retailer by name. Each line represents a brand's share of searches for all seven radiator retailers we track, month by month, from searches in United Kingdom.

Share of searches among radiator retailers in the United Kingdom, by month

Month	Radiator Outlet	Stelrad	Trade Radiators	BestHeating	Victorian Plumbing	The Radiator Centre	Plumbworld
Oct 2025	43.3%	19.3%	15.8%	10.5%	4.7%	3.8%	2.6%
Nov 2025	43.6%	19.4%	12.9%	12.9%	4.7%	3.8%	2.6%
Dec 2025	40.6%	18.1%	18.1%	12%	4.4%	4.4%	2.4%
Jan 2026	36.5%	19.9%	16.3%	16.3%	4.8%	3.9%	2.2%
Feb 2026	38.4%	20.9%	17.1%	11.2%	6.2%	3.9%	2.3%
Mar 2026	38.9%	17.4%	14.2%	9.3%	4.2%	14.2%	1.9%
Apr 2026	43.9%	19.5%	16%	10.6%	4.4%	3.9%	1.7%
May 2026	46.1%	20.5%	13.5%	8.8%	4.7%	4.7%	1.8%
Jun 2026	41.3%	22.4%	14.8%	9.7%	5.1%	5.1%	1.6%
Jul 2026	40.4%	21.9%	14.4%	12%	4.4%	5%	1.9%
Aug 2026	43.3%	19.2%	15.7%	10.5%	4.4%	4.4%	2.6%
Sep 2026	43.7%	19.5%	15.9%	10.5%	4.7%	3.6%	2.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Radiator Outlet	43.7%	12.1K	+22.2%	+0.4 points
2, held 2nd	Stelrad	19.5%	5.4K	+22.7%	+0.3 points
3, held 3rd	Trade Radiators	15.9%	4.4K	+22.2%	+0.2 points
4, held 4th	BestHeating	10.5%	2.9K	+20.8%	0 points
5, moved from 6th to 5th	Victorian Plumbing	4.7%	1.3K	+30%	+0.3 pointsmoved from 6th to 5th
6, moved from 5th to 6th	The Radiator Centre	3.6%	1K	0%	-0.8 pointsmoved from 5th to 6th
7, held 7th	Plumbworld	2.1%	590	0%	-0.4 points

1.Radiator Outlet
43.7%
Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
2.Stelrad
19.5%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
3.Trade Radiators
15.9%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.BestHeating
10.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
5.Victorian Plumbing
4.7%
Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.
6.The Radiator Centre
3.6%
Moved from 5th to 6th. 1K estimated branded searches, 0% vs prior month. Share -0.8 points.
7.Plumbworld
2.1%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.4 points.

Victorian Plumbing and Plumbworld sell other things too, so only their searches that name this product count here, like “victorian plumbing radiators”.

Which brand is most popular in search among radiator retailers in the United Kingdom?

7 brands

In September 2026, Radiator Outlet was the most searched among radiator retailers in the United Kingdom, with an estimated 12.1K branded searches, 43.7% of all searches for the seven we track. Stelrad is in 2nd place, 24.2 percentage points behind at 19.5%.

United Kingdom radiator retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Radiator Outlet	43.3% → 43.7%	46.1%May 2026	36.5%Jan 2026	1st
Stelrad	19.3% → 19.5%	22.4%Jun 2026	17.4%Mar 2026	2nd
Trade Radiators	15.8% → 15.9%	18.1%Dec 2025	12.9%Nov 2025	3rd
BestHeating	10.5%	16.3%Jan 2026	8.8%May 2026	4th
Victorian Plumbing	4.7%	6.2%Feb 2026	4.2%Mar 2026	5th
The Radiator Centre	3.8% → 3.6%	14.2%Mar 2026	3.6%Sep 2026	6th
Plumbworld	2.6% → 2.1%	2.6%Nov 2025	1.6%Jun 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Radiator Outlet’s share of searches among radiator retailers in the United Kingdom peaked at 46.1% in May 2026 and was lowest at 36.5% in January 2026.
Across the 12 months ending September 2026, Stelrad’s share of searches among radiator retailers in the United Kingdom peaked at 22.4% in June 2026 and was lowest at 17.4% in March 2026.
Across the 12 months ending September 2026, Trade Radiators’ share of searches among radiator retailers in the United Kingdom peaked at 18.1% in December 2025 and was lowest at 12.9% in November 2025.
Across the 12 months ending September 2026, BestHeating’s share of searches among radiator retailers in the United Kingdom peaked at 16.3% in January 2026 and was lowest at 8.8% in May 2026.
Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among radiator retailers in the United Kingdom peaked at 6.2% in February 2026 and was lowest at 4.2% in March 2026.
Across the 12 months ending September 2026, The Radiator Centre’s share of searches among radiator retailers in the United Kingdom peaked at 14.2% in March 2026 and was lowest at 3.6% in September 2026.
Across the 12 months ending September 2026, Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre and Plumbworld held steady: their share of searches among radiator retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom radiator retailers in September 2026?

7 changes

In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.
In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.
Estimated monthly branded searches for Plumbworld in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for BestHeating in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Stelrad in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted for radiator retailers?

7 search terms

Each brand's share of searches among radiator retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.