How popular isPlumbworld?
In September 2026, people searched for Plumbworld by name about 50,100 times in the United Kingdom, an 18.4% decrease from the previous year. These searches made up 2.1% of all United Kingdom radiator retailer searches, placing Plumbworld seventh out of seven retailers. When we asked both ChatGPT and Google AI Overviews about radiator retailers, Plumbworld appeared in one of the five answers and was the fourth most recommended of the seven.
Plumbworld is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
Radiator OutletShare of searches 43.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StelradShare of searches 19.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Trade RadiatorsShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BestHeatingShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PlumbworldShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plumbworld was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plumbworld is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which radiator retailers compete with Plumbworld?
Share of searches by month for Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre, Plumbworld. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 12.1K | +22.2% | +0.4 points | |
| 2, held 2nd | 19.5% | 5.4K | +22.7% | +0.3 points | |
| 3, held 3rd | 15.9% | 4.4K | +22.2% | +0.2 points | |
| 4, held 4th | 10.5% | 2.9K | +20.8% | 0 points | |
| 5, moved from 6th to 5th | 4.7% | 1.3K | +30% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.6% | 1K | 0% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.1% | 590 | 0% | -0.4 points |
43.7%
Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
2.
Stelrad19.5%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
15.9%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
10.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
4.7%
Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.
3.6%
Moved from 5th to 6th. 1K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.1%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.4 points.
Plumbworld and Victorian Plumbing sell other things too, so only their searches that name this product count here, like “plumbworld radiators”.
Compare popularity between Plumbworld and its closest rivals
Every comparison with Plumbworld
11 comparisons
How has branded search demand for Plumbworld changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plumbworld in the United Kingdom fell from 61.4K to 50.1K.
- Across the 12 months ending September 2026, Plumbworld’s share of searches among radiator retailers in the United Kingdom held steady, from 2.6% to 2.1%.
How did search popularity change for United Kingdom radiator retailers in September 2026?
6 changes
In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.
In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.
Estimated monthly branded searches for Plumbworld in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for BestHeating in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Plumbworld’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plumbworld’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- plumbworld
- plumbworld radiators
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Where does Plumbworld compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bathroom retailers | 3rd of 7 | 12.7% | Show ranking |
| Radiator retailers | 7th of 7 | 2.1% | Shown above |
Is Plumbworld your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.