Radiator Outlet vs Trade Radiators:Which is more popular?
In September 2026, Radiator Outlet had more branded searches than Trade Radiators among radiator retailers in the United Kingdom. Radiator Outlet had about 12,100 branded searches, while Trade Radiators had 4,400. Radiator Outlet made up 43.7% of all radiator retailer searches we track, and Trade Radiators accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about radiator retailers, neither Radiator Outlet nor Trade Radiators appeared in any of the five answers.
Who do people search for more?
Radiator Outlet, about 3 searches for every 1 for Trade Radiators
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Radiator Outlet nor Trade Radiators showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Radiator Outlet or Trade Radiators more popular in search?
This chart shows how often people search Google for Radiator Outlet and Trade Radiators by name. Each line represents a brand's share of searches for all seven radiator retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Radiator Outlet, Trade Radiators. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
How has the Radiator Outlet and Trade Radiators comparison changed over the last 12 months?
3 findings
- Radiator Outlet was ahead of Trade Radiators in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Radiator Outlet’s share of searches among radiator retailers in the United Kingdom moved from 43.3% to 43.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Trade Radiators’ share of searches among radiator retailers in the United Kingdom moved from 15.8% to 15.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United Kingdom radiator retailers in September 2026?
2 changes

Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Radiator Outlet’s and Trade Radiators’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Radiator Outlet
1 branded search term
- radiator outlet
Trade Radiators
1 branded search term
- trade radiators
Other head-to-heads among radiator retailers

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