BestHeating vs Radiator Outlet:Which is more popular?
In September 2026, Radiator Outlet had more branded searches than BestHeating among radiator retailers in the United Kingdom. Radiator Outlet had about 12,100 branded searches, while BestHeating had 2,900. Radiator Outlet made up 43.7% of all radiator retailer searches we track, and BestHeating accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about radiator retailers, BestHeating appeared in four of the five answers and Radiator Outlet in none.
Who do people search for more?
Radiator Outlet, about 4 searches for every 1 for BestHeating
Who does AI mention more?
BestHeating, mentioned in 4 of 5 answers, Radiator Outlet in 0
Who does AI recommend more?
BestHeating, the only one of the two named
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Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BestHeating was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Radiator Outlet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is BestHeating or Radiator Outlet more popular in search?
This chart shows how often people search Google for BestHeating and Radiator Outlet by name. Each line represents a brand's share of searches for all seven radiator retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Radiator Outlet, BestHeating. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
How has the BestHeating and Radiator Outlet comparison changed over the last 12 months?
3 findings
- Radiator Outlet was ahead of BestHeating in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BestHeating’s share of searches among radiator retailers in the United Kingdom held steady at 10.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Radiator Outlet’s share of searches among radiator retailers in the United Kingdom moved from 43.3% to 43.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom radiator retailers in September 2026?
2 changes

Estimated monthly branded searches for BestHeating in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BestHeating’s and Radiator Outlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BestHeating
1 branded search term
- bestheating
Radiator Outlet
1 branded search term
- radiator outlet
Other head-to-heads among radiator retailers

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