The Radiator Centre vs Victorian Plumbing:Which is more popular?
In September 2026, Victorian Plumbing had more branded searches than The Radiator Centre among radiator retailers in the United Kingdom. Victorian Plumbing had about 1,300 branded searches, while The Radiator Centre had 1,000. Victorian Plumbing made up 4.7% of all radiator retailer searches we track, and The Radiator Centre accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about radiator retailers, The Radiator Centre appeared in two of the five answers and Victorian Plumbing in one. The Radiator Centre and Victorian Plumbing were each mentioned first in one of the two answers.
Who do people search for more?
Victorian Plumbing, about 30% more searches than The Radiator Centre
Who does AI mention more?
The Radiator Centre, mentioned in 2 of 5 answers, Victorian Plumbing in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow The Radiator Centre vs Victorian Plumbing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Radiator Centre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Victorian Plumbing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Radiator Centre and Victorian Plumbing were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is The Radiator Centre or Victorian Plumbing more popular in search?
This chart shows how often people search Google for The Radiator Centre and Victorian Plumbing by name. Each line represents a brand's share of searches for all seven radiator retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Victorian Plumbing, The Radiator Centre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
Victorian Plumbing sells other things too, so only its searches that name this product count here, like “victorian plumbing radiators”.
How has the The Radiator Centre and Victorian Plumbing comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: The Radiator Centre took it in March 2026, Victorian Plumbing took it in April 2026, The Radiator Centre took it in July 2026, Victorian Plumbing took it in September 2026.
- Across the 12 months ending September 2026, The Radiator Centre’s share of searches among radiator retailers in the United Kingdom moved from 3.8% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among radiator retailers in the United Kingdom held steady at 4.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom radiator retailers in September 2026?
2 changes
In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.
In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Radiator Centre’s and Victorian Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Radiator Centre
1 branded search term
- the radiator centre
Victorian Plumbing
1 branded search term
- victorian plumbing radiators
Other head-to-heads among radiator retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.