Brandwave

How popular isThe Radiator Centre?

In September 2026, people searched for The Radiator Centre by name about 1,000 times in the United Kingdom, a 23.1% decrease from the previous year. These searches made up 3.6% of all United Kingdom radiator retailer searches, placing The Radiator Centre sixth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about radiator retailers, The Radiator Centre appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

The Radiator Centre is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. Radiator OutletShare of searches 43.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StelradShare of searches 19.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Trade RadiatorsShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BestHeatingShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. The Radiator CentreShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top radiator retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Radiator Centre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Radiator Centre is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BestHeating1st
  2. Victorian Plumbing2nd
  3. The Radiator Centre3rd
  4. Plumbworld4th
  5. Radiator Outlet–
  6. Stelrad–
  7. Trade Radiators–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about radiator retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which radiator retailers compete with The Radiator Centre?

The Radiator Centre against radiator retailers in the United Kingdom, by month

Share of searches by month for Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre, Plumbworld. The figures are in the table below the chart.

View monthly share of searches table
MonthRadiator OutletStelradTrade RadiatorsBestHeatingVictorian PlumbingThe Radiator CentrePlumbworld
Oct 202543.3%19.3%15.8%10.5%4.7%3.8%2.6%
Nov 202543.6%19.4%12.9%12.9%4.7%3.8%2.6%
Dec 202540.6%18.1%18.1%12%4.4%4.4%2.4%
Jan 202636.5%19.9%16.3%16.3%4.8%3.9%2.2%
Feb 202638.4%20.9%17.1%11.2%6.2%3.9%2.3%
Mar 202638.9%17.4%14.2%9.3%4.2%14.2%1.9%
Apr 202643.9%19.5%16%10.6%4.4%3.9%1.7%
May 202646.1%20.5%13.5%8.8%4.7%4.7%1.8%
Jun 202641.3%22.4%14.8%9.7%5.1%5.1%1.6%
Jul 202640.4%21.9%14.4%12%4.4%5%1.9%
Aug 202643.3%19.2%15.7%10.5%4.4%4.4%2.6%
Sep 202643.7%19.5%15.9%10.5%4.7%3.6%2.1%
  1. Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  2. 2.Stelrad

    19.5%

    Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  3. Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  5. Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.

  6. Moved from 5th to 6th. 1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.4 points.

Victorian Plumbing and Plumbworld sell other things too, so only their searches that name this product count here, like “victorian plumbing radiators”.

Compare popularity between The Radiator Centre and its closest rivals

Every comparison with The Radiator Centre

6 comparisons

How has branded search demand for The Radiator Centre changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Radiator Centre in the United Kingdom fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, The Radiator Centre’s share of searches among radiator retailers in the United Kingdom peaked at 14.2% in March 2026 and was lowest at 3.6% in September 2026.

How did search popularity change for United Kingdom radiator retailers in September 2026?

6 changes
  1. In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.

  2. In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.

  3. Estimated monthly branded searches for Plumbworld in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.

  4. Estimated monthly branded searches for BestHeating in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are The Radiator Centre’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Radiator Centre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the radiator centre

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How the Brand Demand Index is measured

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Is The Radiator Centre your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.