Stelrad vs The Radiator Centre:Which is more popular?
In September 2026, Stelrad had more branded searches than The Radiator Centre among radiator retailers in the United Kingdom. Stelrad had about 5,400 branded searches, while The Radiator Centre had 1,000. Stelrad made up 19.5% of all radiator retailer searches we track, and The Radiator Centre accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about radiator retailers, The Radiator Centre appeared in two of the five answers and Stelrad in none.
Who do people search for more?
Stelrad, about 5 searches for every 1 for The Radiator Centre
Who does AI mention more?
The Radiator Centre, mentioned in 2 of 5 answers, Stelrad in 0
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Top radiator retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Radiator Centre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stelrad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BestHeating4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- The Radiator Centre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorian Plumbing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiator Outlet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stelrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Radiators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radiator retailers
5 answers
Asked ChatGPT
“Where's the best place to buy radiators online in the UK?”
Asked ChatGPT
“Which UK shops sell good designer radiators?”
Asked ChatGPT
“What's the best place to buy a heated towel rail in the UK?”
Searched Google, AI Overview
“radiators”
Searched Google, AI Overview
“designer radiators”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Stelrad or The Radiator Centre more popular in search?
This chart shows how often people search Google for Stelrad and The Radiator Centre by name. Each line represents a brand's share of searches for all seven radiator retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Stelrad, The Radiator Centre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Radiator Outlet | Stelrad | Trade Radiators | BestHeating | Victorian Plumbing | The Radiator Centre | Plumbworld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.3% | 15.8% | 10.5% | 4.7% | 3.8% | 2.6% |
| Nov 2025 | 43.6% | 19.4% | 12.9% | 12.9% | 4.7% | 3.8% | 2.6% |
| Dec 2025 | 40.6% | 18.1% | 18.1% | 12% | 4.4% | 4.4% | 2.4% |
| Jan 2026 | 36.5% | 19.9% | 16.3% | 16.3% | 4.8% | 3.9% | 2.2% |
| Feb 2026 | 38.4% | 20.9% | 17.1% | 11.2% | 6.2% | 3.9% | 2.3% |
| Mar 2026 | 38.9% | 17.4% | 14.2% | 9.3% | 4.2% | 14.2% | 1.9% |
| Apr 2026 | 43.9% | 19.5% | 16% | 10.6% | 4.4% | 3.9% | 1.7% |
| May 2026 | 46.1% | 20.5% | 13.5% | 8.8% | 4.7% | 4.7% | 1.8% |
| Jun 2026 | 41.3% | 22.4% | 14.8% | 9.7% | 5.1% | 5.1% | 1.6% |
| Jul 2026 | 40.4% | 21.9% | 14.4% | 12% | 4.4% | 5% | 1.9% |
| Aug 2026 | 43.3% | 19.2% | 15.7% | 10.5% | 4.4% | 4.4% | 2.6% |
| Sep 2026 | 43.7% | 19.5% | 15.9% | 10.5% | 4.7% | 3.6% | 2.1% |
How has the Stelrad and The Radiator Centre comparison changed over the last 12 months?
3 findings
- Stelrad was ahead of The Radiator Centre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stelrad’s share of searches among radiator retailers in the United Kingdom moved from 19.3% to 19.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, The Radiator Centre’s share of searches among radiator retailers in the United Kingdom moved from 3.8% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for United Kingdom radiator retailers in September 2026?
2 changes
In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.
Estimated monthly branded searches for Stelrad in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Stelrad’s and The Radiator Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stelrad
1 branded search term
- stelrad
The Radiator Centre
1 branded search term
- the radiator centre
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