Emma Sleep vs Woolroom:Which is more popular?
In September 2026, Emma Sleep had more branded searches than Woolroom among mattress topper brands in the United Kingdom. Emma Sleep had about 10,900 branded searches, while Woolroom had 9,700. Emma Sleep made up 10.2% of all mattress topper brand searches we track, and Woolroom accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about mattress topper brands, Woolroom appeared in four of the five answers and Emma Sleep in none.
Who do people search for more?
Emma Sleep, about 12% more searches than Woolroom
Who does AI mention more?
Woolroom, mentioned in 4 of 5 answers, Emma Sleep in 0
Who does AI recommend more?
Woolroom, the only one of the two named
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Top mattress topper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Woolroom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Emma Sleep did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simba1st
Panda London2nd
Silentnight3rd- Woolroom4th
- Emma Sleep–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Silentnight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panda London3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress topper brands
5 answers
Asked ChatGPT
“Which mattress topper brand should I buy in the UK?”
Asked ChatGPT
“What are the best mattress topper brands in the UK?”
Asked ChatGPT
“What's the best mattress topper brand in the UK for more comfort?”
Searched Google, AI Overview
“best mattress topper”
Searched Google, AI Overview
“cooling mattress topper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Emma Sleep or Woolroom more popular in search?
This chart shows how often people search Google for Emma Sleep and Woolroom by name. Each line represents a brand's share of searches for all five mattress topper brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Emma Sleep, Woolroom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simba | Panda London | Emma Sleep | Woolroom | Silentnight |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 12.8% | 7.7% | 7.2% | 3.7% |
| Nov 2025 | 67.2% | 10.3% | 9.3% | 10.2% | 3% |
| Dec 2025 | 66.8% | 12.5% | 7.7% | 8.6% | 4.5% |
| Jan 2026 | 68.8% | 10.9% | 7.9% | 8.8% | 3.7% |
| Feb 2026 | 66.2% | 12.7% | 9.2% | 8.4% | 3.5% |
| Mar 2026 | 67% | 13.2% | 7.7% | 8.3% | 3.7% |
| Apr 2026 | 67.7% | 13.3% | 8.1% | 7.2% | 3.7% |
| May 2026 | 66.9% | 13.1% | 7.8% | 8.5% | 3.7% |
| Jun 2026 | 65.5% | 12.9% | 9.4% | 8.6% | 3.6% |
| Jul 2026 | 64.1% | 14.5% | 9.5% | 8.4% | 3.5% |
| Aug 2026 | 63.7% | 16.9% | 7.6% | 8.1% | 3.6% |
| Sep 2026 | 59.9% | 15.9% | 10.2% | 9.1% | 5% |
How has the Emma Sleep and Woolroom comparison changed over the last 12 months?
3 findings
- The lead changed hands 8 times in the 12 months ending September 2026: Woolroom took it in November 2025, Emma Sleep took it in February 2026, Woolroom took it in March 2026, Emma Sleep took it in April 2026, Woolroom took it in May 2026, Emma Sleep took it in June 2026, Woolroom took it in August 2026, Emma Sleep took it in September 2026.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress topper brands in the United Kingdom moved from 7.7% to 10.2%, and its estimated monthly branded searches moved from 9.1K to 10.9K.
- Across the 12 months ending September 2026, Woolroom’s share of searches among mattress topper brands in the United Kingdom moved from 7.2% to 9.1%, and its estimated monthly branded searches moved from 8.5K to 9.7K.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
2 changes
In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches.
In September 2026, Woolroom gained share of searches among mattress topper brands in the United Kingdom, from 8.1% to 9.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Emma Sleep’s and Woolroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
2 branded search terms
- emma sleep
- emmasleep mattress
Woolroom
2 branded search terms
- the woolroom
- woolroom
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