Brandwave

How popular isWoolroom?

In September 2026, people searched for Woolroom by name about 9,700 times in the United Kingdom, a 14.1% increase from the previous year. These searches made up 9.1% of all United Kingdom mattress topper brand searches, placing Woolroom fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about mattress topper brands, Woolroom appeared in four of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Woolroom is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. SimbaShare of searches 59.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Panda LondonShare of searches 15.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Emma SleepShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WoolroomShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. SilentnightShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top mattress topper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Woolroom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Woolroom is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simba1st
  2. Panda London2nd
  3. Silentnight3rd
  4. Woolroom4th
  5. Emma Sleep–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silentnight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panda London3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mattress topper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which mattress topper brands compete with Woolroom?

Woolroom against mattress topper brands in the United Kingdom, by month

Share of searches by month for Simba, Panda London, Emma Sleep, Woolroom, Silentnight. The figures are in the table below the chart.

View monthly share of searches table
MonthSimbaPanda LondonEmma SleepWoolroomSilentnight
Oct 202568.5%12.8%7.7%7.2%3.7%
Nov 202567.2%10.3%9.3%10.2%3%
Dec 202566.8%12.5%7.7%8.6%4.5%
Jan 202668.8%10.9%7.9%8.8%3.7%
Feb 202666.2%12.7%9.2%8.4%3.5%
Mar 202667%13.2%7.7%8.3%3.7%
Apr 202667.7%13.3%8.1%7.2%3.7%
May 202666.9%13.1%7.8%8.5%3.7%
Jun 202665.5%12.9%9.4%8.6%3.6%
Jul 202664.1%14.5%9.5%8.4%3.5%
Aug 202663.7%16.9%7.6%8.1%3.6%
Sep 202659.9%15.9%10.2%9.1%5%

  1. 1.Simba

    59.9%

    Held 1st. 64.1K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  2. 2.Panda London

    15.9%

    Held 2nd. 17K estimated branded searches, -18.3% vs prior month. Share -1 points.

  3. 3.Emma Sleep

    10.2%

    Moved from 4th to 3rd. 10.9K estimated branded searches, +16% vs prior month. Share +2.5 points.

  4. 4.Woolroom

    9.1%

    Moved from 3rd to 4th. 9.7K estimated branded searches, -3% vs prior month. Share +0.9 points.

  5. 5.Silentnight

    5%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

Silentnight sells other things too, so only its searches that name this product count here, like “silentnight mattress topper”.

Compare popularity between Woolroom and its closest rivals

Every comparison with Woolroom

4 comparisons

How has branded search demand for Woolroom changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Woolroom in the United Kingdom rose from 8.5K to 9.7K.
  • Across the 12 months ending September 2026, Woolroom’s share of searches among mattress topper brands in the United Kingdom increased from 7.2% to 9.1%.
  • Across the 12 months ending September 2026, Woolroom’s share of searches among mattress topper brands in the United Kingdom peaked at 10.2% in November 2025 and was lowest at 7.2% in April 2026.

How did search popularity change for United Kingdom mattress topper brands in September 2026?

5 changes

  1. In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches.

  2. In September 2026, Silentnight gained share of searches among mattress topper brands in the United Kingdom, from 3.6% to 5%.

  3. In September 2026, Woolroom gained share of searches among mattress topper brands in the United Kingdom, from 8.1% to 9.1%.

  4. In September 2026, Simba lost share of searches among mattress topper brands in the United Kingdom, from 63.7% to 59.9%.

  5. In September 2026, Panda London lost share of searches among mattress topper brands in the United Kingdom, from 16.9% to 15.9%.

How are Woolroom’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Woolroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the woolroom
  • woolroom

Do you work for Woolroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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