How popular isPanda London?
In September 2026, people searched for Panda London by name about 17,000 times in the United Kingdom, a 12.6% increase from the previous year. These searches made up 15.9% of all United Kingdom mattress topper brand searches, placing Panda London second out of five brands. When we asked both ChatGPT and Google AI Overviews about mattress topper brands, Panda London appeared in three of the five answers and was the second most recommended of the five.
Panda London is the second most searched of 5 competitors and the second most recommended in AI answers.
SimbaShare of searches 59.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Panda LondonShare of searches 15.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Emma SleepShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WoolroomShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
SilentnightShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top mattress topper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Panda London was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Panda London is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Simba1st
- Panda London2nd
- Silentnight3rd
- Woolroom4th
- Emma Sleep–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Silentnight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panda London3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress topper brands
5 answers
Asked ChatGPT
“Which mattress topper brand should I buy in the UK?”
Asked ChatGPT
“What are the best mattress topper brands in the UK?”
Asked ChatGPT
“What's the best mattress topper brand in the UK for more comfort?”
Searched Google, AI Overview
“best mattress topper”
Searched Google, AI Overview
“cooling mattress topper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Which mattress topper brands compete with Panda London?
Share of searches by month for Simba, Panda London, Emma Sleep, Woolroom, Silentnight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simba | Panda London | Emma Sleep | Woolroom | Silentnight |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 12.8% | 7.7% | 7.2% | 3.7% |
| Nov 2025 | 67.2% | 10.3% | 9.3% | 10.2% | 3% |
| Dec 2025 | 66.8% | 12.5% | 7.7% | 8.6% | 4.5% |
| Jan 2026 | 68.8% | 10.9% | 7.9% | 8.8% | 3.7% |
| Feb 2026 | 66.2% | 12.7% | 9.2% | 8.4% | 3.5% |
| Mar 2026 | 67% | 13.2% | 7.7% | 8.3% | 3.7% |
| Apr 2026 | 67.7% | 13.3% | 8.1% | 7.2% | 3.7% |
| May 2026 | 66.9% | 13.1% | 7.8% | 8.5% | 3.7% |
| Jun 2026 | 65.5% | 12.9% | 9.4% | 8.6% | 3.6% |
| Jul 2026 | 64.1% | 14.5% | 9.5% | 8.4% | 3.5% |
| Aug 2026 | 63.7% | 16.9% | 7.6% | 8.1% | 3.6% |
| Sep 2026 | 59.9% | 15.9% | 10.2% | 9.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.9% | 64.1K | -18.2% | -3.9 points | |
| 2, held 2nd | 15.9% | 17K | -18.3% | -1 points | |
| 3, moved from 4th to 3rd | 10.2% | 10.9K | +16% | +2.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.1% | 9.7K | -3% | +0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5% | 5.4K | +22.7% | +1.5 points |
1.
Simba59.9%
Held 1st. 64.1K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
15.9%
Held 2nd. 17K estimated branded searches, -18.3% vs prior month. Share -1 points.
10.2%
Moved from 4th to 3rd. 10.9K estimated branded searches, +16% vs prior month. Share +2.5 points.
4.
Woolroom9.1%
Moved from 3rd to 4th. 9.7K estimated branded searches, -3% vs prior month. Share +0.9 points.
5%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
Silentnight sells other things too, so only its searches that name this product count here, like “silentnight mattress topper”.
Compare popularity between Panda London and its closest rivals
Every comparison with Panda London
4 comparisons
How has branded search demand for Panda London changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Panda London in the United Kingdom rose from 15.1K to 17K.
- Across the 12 months ending September 2026, Panda London’s share of searches among mattress topper brands in the United Kingdom increased from 12.8% to 15.9%.
- Across the 12 months ending September 2026, Panda London’s share of searches among mattress topper brands in the United Kingdom peaked at 16.9% in August 2026 and was lowest at 10.3% in November 2025.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
5 changes
In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches.
In September 2026, Silentnight gained share of searches among mattress topper brands in the United Kingdom, from 3.6% to 5%.
In September 2026, Woolroom gained share of searches among mattress topper brands in the United Kingdom, from 8.1% to 9.1%.
In September 2026, Simba lost share of searches among mattress topper brands in the United Kingdom, from 63.7% to 59.9%.
In September 2026, Panda London lost share of searches among mattress topper brands in the United Kingdom, from 16.9% to 15.9%.
How are Panda London’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Panda London’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- panda london
- panda mattress topper
- panda topper
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Is Panda London your brand?
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