Emma Sleep vs Panda London:Which is more popular?
In September 2026, Panda London had more branded searches than Emma Sleep among mattress topper brands in the United Kingdom. Panda London had about 17,000 branded searches, while Emma Sleep had 10,900. Panda London made up 15.9% of all mattress topper brand searches we track, and Emma Sleep accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about mattress topper brands, Panda London appeared in three of the five answers and Emma Sleep in none.
Who do people search for more?
Panda London, about 56% more searches than Emma Sleep
Who does AI mention more?
Panda London, mentioned in 3 of 5 answers, Emma Sleep in 0
Who does AI recommend more?
Panda London, the only one of the two named
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Top mattress topper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Panda London was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emma Sleep did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simba1st- Panda London2nd
Silentnight3rd
Woolroom4th
Emma Sleep–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Silentnight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panda London3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress topper brands
5 answers
Asked ChatGPT
“Which mattress topper brand should I buy in the UK?”
Asked ChatGPT
“What are the best mattress topper brands in the UK?”
Asked ChatGPT
“What's the best mattress topper brand in the UK for more comfort?”
Searched Google, AI Overview
“best mattress topper”
Searched Google, AI Overview
“cooling mattress topper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Emma Sleep or Panda London more popular in search?
This chart shows how often people search Google for Emma Sleep and Panda London by name. Each line represents a brand's share of searches for all five mattress topper brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Panda London, Emma Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simba | Panda London | Emma Sleep | Woolroom | Silentnight |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 12.8% | 7.7% | 7.2% | 3.7% |
| Nov 2025 | 67.2% | 10.3% | 9.3% | 10.2% | 3% |
| Dec 2025 | 66.8% | 12.5% | 7.7% | 8.6% | 4.5% |
| Jan 2026 | 68.8% | 10.9% | 7.9% | 8.8% | 3.7% |
| Feb 2026 | 66.2% | 12.7% | 9.2% | 8.4% | 3.5% |
| Mar 2026 | 67% | 13.2% | 7.7% | 8.3% | 3.7% |
| Apr 2026 | 67.7% | 13.3% | 8.1% | 7.2% | 3.7% |
| May 2026 | 66.9% | 13.1% | 7.8% | 8.5% | 3.7% |
| Jun 2026 | 65.5% | 12.9% | 9.4% | 8.6% | 3.6% |
| Jul 2026 | 64.1% | 14.5% | 9.5% | 8.4% | 3.5% |
| Aug 2026 | 63.7% | 16.9% | 7.6% | 8.1% | 3.6% |
| Sep 2026 | 59.9% | 15.9% | 10.2% | 9.1% | 5% |
How has the Emma Sleep and Panda London comparison changed over the last 12 months?
3 findings
- Panda London was ahead of Emma Sleep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress topper brands in the United Kingdom moved from 7.7% to 10.2%, and its estimated monthly branded searches moved from 9.1K to 10.9K.
- Across the 12 months ending September 2026, Panda London’s share of searches among mattress topper brands in the United Kingdom moved from 12.8% to 15.9%, and its estimated monthly branded searches moved from 15.1K to 17K.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
2 changes
In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches.
In September 2026, Panda London lost share of searches among mattress topper brands in the United Kingdom, from 16.9% to 15.9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Emma Sleep’s and Panda London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
2 branded search terms
- emma sleep
- emmasleep mattress
Panda London
3 branded search terms
- panda london
- panda mattress topper
- panda topper
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