Silentnight vs Woolroom:Which is more popular?
In September 2026, Woolroom had more branded searches than Silentnight among mattress topper brands in the United Kingdom. Woolroom had about 9,700 branded searches, while Silentnight had 5,400. Woolroom made up 9.1% of all mattress topper brand searches we track, and Silentnight accounted for 5%. When we asked ChatGPT and Google AI Overviews about mattress topper brands, Silentnight appeared in all five answers and Woolroom in four. Silentnight was mentioned before Woolroom in every answer.
Who do people search for more?
Woolroom, about 80% more searches than Silentnight
Who does AI mention more?
Silentnight, mentioned in every answer we collected
Who does AI recommend more?
Silentnight, named ahead of Woolroom in every answer
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Top mattress topper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Silentnight appeared in all five answers. Woolroom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Silentnight was listed before Woolroom in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simba1st
Panda London2nd- Silentnight3rd
- Woolroom4th
Emma Sleep–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Silentnight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolroom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panda London3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress topper brands
5 answers
Asked ChatGPT
“Which mattress topper brand should I buy in the UK?”
Asked ChatGPT
“What are the best mattress topper brands in the UK?”
Asked ChatGPT
“What's the best mattress topper brand in the UK for more comfort?”
Searched Google, AI Overview
“best mattress topper”
Searched Google, AI Overview
“cooling mattress topper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Silentnight or Woolroom more popular in search?
This chart shows how often people search Google for Silentnight and Woolroom by name. Each line represents a brand's share of searches for all five mattress topper brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Woolroom, Silentnight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simba | Panda London | Emma Sleep | Woolroom | Silentnight |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 12.8% | 7.7% | 7.2% | 3.7% |
| Nov 2025 | 67.2% | 10.3% | 9.3% | 10.2% | 3% |
| Dec 2025 | 66.8% | 12.5% | 7.7% | 8.6% | 4.5% |
| Jan 2026 | 68.8% | 10.9% | 7.9% | 8.8% | 3.7% |
| Feb 2026 | 66.2% | 12.7% | 9.2% | 8.4% | 3.5% |
| Mar 2026 | 67% | 13.2% | 7.7% | 8.3% | 3.7% |
| Apr 2026 | 67.7% | 13.3% | 8.1% | 7.2% | 3.7% |
| May 2026 | 66.9% | 13.1% | 7.8% | 8.5% | 3.7% |
| Jun 2026 | 65.5% | 12.9% | 9.4% | 8.6% | 3.6% |
| Jul 2026 | 64.1% | 14.5% | 9.5% | 8.4% | 3.5% |
| Aug 2026 | 63.7% | 16.9% | 7.6% | 8.1% | 3.6% |
| Sep 2026 | 59.9% | 15.9% | 10.2% | 9.1% | 5% |
Silentnight sells other things too, so only its searches that name this product count here, like “silentnight mattress topper”.
How has the Silentnight and Woolroom comparison changed over the last 12 months?
3 findings
- Woolroom was ahead of Silentnight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Silentnight’s share of searches among mattress topper brands in the United Kingdom moved from 3.7% to 5%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Woolroom’s share of searches among mattress topper brands in the United Kingdom moved from 7.2% to 9.1%, and its estimated monthly branded searches moved from 8.5K to 9.7K.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
3 changes
In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches.
In September 2026, Silentnight gained share of searches among mattress topper brands in the United Kingdom, from 3.6% to 5%.
In September 2026, Woolroom gained share of searches among mattress topper brands in the United Kingdom, from 8.1% to 9.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Silentnight’s and Woolroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silentnight
1 branded search term
- silentnight mattress topper
Woolroom
2 branded search terms
- the woolroom
- woolroom
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