Recipe box brands in the United Kingdom:Which are most popular?
In September 2026, Gousto was the most searched recipe box brand in the United Kingdom, accounting for 48.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Gousto, HelloFresh and Mindful Chef showed up in every answer. Gousto was recommended most often, coming first in four out of five responses.
GoustoShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HelloFreshShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Mindful ChefShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SimplyCookShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Green ChefShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top recipe box brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Gousto, HelloFresh and Mindful Chef appeared every time. Gousto was recommended most often, coming first in four out of five answers. HelloFresh was second, and Mindful Chef was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gousto1st
- HelloFresh2nd
- Mindful Chef3rd
Riverford4th- SimplyCook5th
- Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which recipe box brands do people search for most?
This chart shows how often people search Google for each recipe box brand by name. Each line represents a brand's share of searches for all six recipe box brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Gousto, HelloFresh, Mindful Chef, SimplyCook, Green Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 135K | +22.7% | -2.5 points | |
| 2, held 2nd | 26.4% | 74K | +82.7% | +7.8 points | |
| 3, moved from 4th to 3rd | 9.7% | 27.1K | +22.1% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 27.1K | 0% | -2.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 14.8K | 0% | -1.5 points | |
| 6, held 6th | 0.72% | 2K | -19.9% | -0.4 points |
1.
Gousto48.2%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share -2.5 points.
26.4%
Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +7.8 points.
9.7%
Moved from 4th to 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.5 points.
9.7%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
5.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.
0.72%
Held 6th. 2K estimated branded searches, -19.9% vs prior month. Share -0.4 points.
Which brand is most popular in search among recipe box brands in the United Kingdom?
6 brands
In September 2026, Gousto was the most searched among recipe box brands in the United Kingdom, with an estimated 135K branded searches, 48.2% of all searches for the six we track. HelloFresh is in 2nd place, 21.8 percentage points behind at 26.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Gousto | 30.6% → 48.2% | 50.7%Aug 2026 | 30.1%Dec 2025 | 2nd → 1st |
| HelloFresh | 45.8% → 26.4% | 46.6%Nov 2025 | 18.7%Aug 2026 | 1st → 2nd |
| Mindful Chef | 9.2% → 9.7% | 11.3%Jun 2026 | 7.7%Nov 2025 | 3rd |
| SimplyCook | 7.5% → 9.7% | 16.3%Jul 2026 | 7.4%Dec 2025 | 4th |
| Green Chef | 6.2% → 5.3% | 7.5%Jun 2026 | 5.3%Sep 2026 | 5th |
| Riverford | 0.71% → 0.72% | 1.2%Aug 2026 | 0.58%Jan 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom increased from 30.6% to 48.2%.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in the United Kingdom decreased from 45.8% to 26.4%.
- Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom increased from 7.5% to 9.7%.
- Across the 12 months ending September 2026, Green Chef’s share of searches among recipe box brands in the United Kingdom decreased from 6.2% to 5.3%.
- Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom peaked at 50.7% in August 2026 and was lowest at 30.1% in December 2025.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in the United Kingdom peaked at 46.6% in November 2025 and was lowest at 18.7% in August 2026.
- Across the 12 months ending September 2026, Mindful Chef’s share of searches among recipe box brands in the United Kingdom peaked at 11.3% in June 2026 and was lowest at 7.7% in November 2025.
- Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom peaked at 16.3% in July 2026 and was lowest at 7.4% in December 2025.
- Across the 12 months ending September 2026, Green Chef’s share of searches among recipe box brands in the United Kingdom peaked at 7.5% in June 2026 and was lowest at 5.3% in September 2026.
- Across the 12 months ending September 2026, Gousto rose from 2nd to 1st among recipe box brands in the United Kingdom.
- Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among recipe box brands in the United Kingdom.
- Across the 12 months ending September 2026, Mindful Chef and Riverford held steady: their share of searches among recipe box brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom recipe box brands in September 2026?
6 changes
In September 2026, HelloFresh gained share of searches among recipe box brands in the United Kingdom, from 18.7% to 26.4%.
In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%.
In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%.
In September 2026, Green Chef lost share of searches among recipe box brands in the United Kingdom, from 6.8% to 5.3%.
In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%.
Estimated monthly branded searches for Riverford in the United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.
Compare popularity between leading brands
- Gousto vs HelloFresh: compare popularity
- Gousto vs Mindful Chef: compare popularity
- Gousto vs SimplyCook: compare popularity
- Gousto vs Green Chef: compare popularity
- HelloFresh vs Mindful Chef: compare popularity
- HelloFresh vs SimplyCook: compare popularity
- HelloFresh vs Green Chef: compare popularity
- Mindful Chef vs SimplyCook: compare popularity
- Mindful Chef vs Green Chef: compare popularity
- SimplyCook vs Green Chef: compare popularity
- Compare any of these brands
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